Polestar 2 "The Human Car"

In Acne's latest commercials for the Swedish electric car brand and the model Polestar 2, the agency highlights the benefits that the car's human characteristics bring.

This summer, the launch of Gothenburg-based and Volvo-owned car brand Polestar's second model, Polestar 2. As the first car ever, it has a built-in and integrated infotainment system from Google Android. As smartphones and speakers, it is fully voice-controlled and can act on commands such as getting directions, making shopping lists, calling contacts and telling jokes - with the sole purpose of enhancing the driving experience.

Acne launch "The Human Car", which shows the car in a variety of contexts aimed at showing Polestar 2 as the ultimate travel company.

The campaign was launched internationally last week and the media mix includes TV, Youtube, print, outdoor and social media.

Credits:
Acne

Executive Creative Director: Johan Bello

Client Director Global: Niclas Bergström

Client Director Nordics: David Klagsbrun

Account Manager Global: Alice Kruger Santucci

Account Manager Nordics: Elin Gummesson

Creative Lead: David Aronson

Craft Lead: David Hammarström

Art Director: Chris Hagberg

Copywriter: Joakim Lingström

Final Art: Patrik Gullbert

Final Art: Henrik Åkerberg

Planner: Matthew Hearle

Jr. Planner: Kristina Båth

Agency producer: Olle Lindgren

Acne Film

Director: Tomas Skoging

Producer: Robert Feniger

Executive producer: Fredrik Skoglund

Polestar

Chief Marketing Officer: Tim Heldmann

Creative: Viktor Vahl

Strategy: Magnus Brodd

Campaign Lead: Anna Falk

Brand: Pär Heyden

Media: Nina Bergman

Nordics: Nils Rylén