Red Cross: a hope for better future

How did a little modification to table manners increase the number of donations for the Polish Red Cross by 65% and gave hundreds of thousands of malnourished children a hope for better future?

Advertising Agency: Cheil, Warsaw, Poland

Creative Director:Marcin Talarek / Creatives:Wojtek Kowalik, Maciej Kozina / Project Manager:Maciek Sobieski, Barbara Marzec, Maria Smoleńska / Web Design:Kuba Kozina / Designer:Piotrek Zawałło / Dtp:Krzysztof Korolewski

Category

Ad Agency
Cheil

Brand

Media
TV / Film
Country
Poland
By adRuby, 9 March, 2014

Similar content

Red Cross ads

A ray of light

Donate.

Advertising Agency: 6AM / Fullsix Group

Red Cross ads

Red Cross: Even wars have law

Torture is never OK.
Even wars have laws.

Red Cross

Red Cross: you can also donate

After a year you can also donate.

Advertising Agency: Publimark Lowe & Partners, San José, Costa Rica

Redcross: Another Christmas Carol

Client: Red Cross Sweden

Advertising Agency: Le bureau, Sweden

Chilean Red Cross: Restoring Family Links

Advertising Agency: JWT, Santiago, Chile

Red Cross ads

Red Cross: Brazilian Plus Sign

Advertising Agency: Age Isobar, São Paulo, Brazil

Red Cross "News Tonight" #ARCNewsTonight

Disasters are always happening, even when they’re not happening on your screen.

Red Cross ads

Red Cross volunteer

Advertising Agency: Y&R, Dubai, UAE

Red Cross ads

Red Cross: Blood saves

Blood saves.

Client: Cruz Roja Colombiana - Red Cross

Advertising Agency: TBWA, Colombia

UNICEF print ads

UNICEF: Child abuse leaves indelible damage within.

Child abuse leaves indelible damage within.

Red Cross ads

Red Cross: Did you feel a sudden surge of hope?

Did you feel a sudden surge of hope?
redcross.org

UNHCR ads

UNHCR: QR/NFC-enabled mobiles on the figurines

PROBLEM

Red Cross

Red Cross: "Donate now www.redcross.org.cy" by Publicis

Some wars you never hear about. Donate now www.redcross.org.cy

Red Cross: "Donate today" by BBDO

Red Cross: "Donate today" by BBDO

Before you complete this transfer, a Nigerian child would have died due to shortage of blood.

Red Cross "Thanks Volunteers"

Red Cross "Thanks Volunteers"

Though the future can seem cold and the world divided because of this disease, every individual act of solidarity, of

Red Cross ads

Red Cross: "We answer"

Advertising Agency: Big House Communications

Red Cross: Learn to save a life

Czech Red Cross celebrates 100 years since its founding in 1919.

Brazilian Red Cross: Artists Crowdsourcing

Advertising Agency: Ageisobar, São Paulo, Brazil

Anais Association #IsolateViolence by Cheil ad agency

Anais Association #IsolateViolence by Cheil ad agency

Don't let domestic violence increase during social distancing.

Red Cross ads

Red Cross: Doesn't matter

Advertising Agency: TIF Comunicação, Curitiba, Brazil