Samsung "THE MEXICAN STANDOFF"

The Samsung Galaxy Z Fold3 5G  - a foldable, water resistant and stylish phone, with an expansive screen that unfolds to the size of two full smartphone screens and gives you multiple window. Features that turn the phone into a compact yet powerful tablet putting the workspace, theater, and game room right in your pocket.

The Samsung Galaxy Z Flip3 5G - A pocket-sized, foldable and water resistant phone that has an advanced suite of photography and video capturing features that let you take hands-free selfies, group pics and videos with the sound of your voice.

Agency Credits:  Leo Burnett Israel 

CEO: Yossi Lubaton

Client: Samsung Israel

Chief Creative Officer: Ami Alush

Creative Director: Oren Ben Naim

Creative team: Hezkush Yeshurun, Olga Vorobieva, Meital Miler, Achiya Darshan

Agency Producer: Menny Zarhia

Chief Executive Officer: Ori Gal

VP Client Services: Yonatan Regev

Account Supervisor: Efrat Gelfand

Account Manager: Alon Osherov

Marcom Director: Eva Hasson

Director: Eran-Shushu Spanier