MasterCard does many priceless surprises every year. One of them happens at the UEFA Champions League.
We decide to give a surprise to someone who really deserves it: to Víctor Benítez, the 1st Peruvian guy who won the UEFA Champions League. A Peruvian that, even when he is known, nobody actually knows what he did. This was an opportunity for MasterCard to give a life tribute to this great Peruvian player that really deserve it.
Víctor Benítez won the UEFA Champions League with the Milan team in 1963 when it was playing against the Benfica, he was a special piece for the Milan victory, since he cancel Eusebio by marking him. Eusebio was the best player in that moment.
Fifty three years later (at the age of 80 years old) we took Víctor Benítez to Milan so he could revive his football past, giving him a Priceless Surprise.
AGENCY: McCANN LIMA
CEO: MAX GUTIÉRREZ
DGC: MAURICIO FERNÁNDEZ MALDONADO / CHRISTIAN CALDWELL
CREATIVE DIRECTORS: GIOVANNI MACCO / OMAR POLO
CREATIVE SUPERVISOR: ROBERTO LÓPEZ
ART DIRECTOR: JOAQUÍN BELAUNDE
VP ACCOUNT: JUAN CAMILO CORREA
ACCOUNT EXECUTIVE: PATRICIA HERRERA
VP PLANNING: JUAN LUIS ARTEAGA
PRODUCER HOUSE: SATURNO
SOUND HOUSE: MEGÁFONO
GENERAL DIRECTOR MASTERCARD: FERNANDO BYRNE
MARKETING LEADER MASTERCARD: ROMINA ISAS