Czech Red Cross celebrates 100 years since its founding in 1919.
Cinema, TV and online campaign promotes its most important mission – to help others.
People are often too lazy, too oblivious, too uncertain or too frightened to help when it's really needed.
We can't rely on Someone else to help instead of us. Because Someone else doesn’t exist.
It‘s us who have to take responsibility. Thank you for not waiting for Someone else.
Advertising Agency: Comtech Can, Prague, Czech Republic
Creative Director: Petr Vlasák
Art Director: Manuel Prada
Copywriter: Marketa Uchytilová
Strategic planner: Petr Laštovka
Account manager: Jana Pečivová
Web developer: Marek Caban
Production company: Boogiefilms
D.O.P.: Jiří Málek
Editor: Filip Malásek
Producers: Jiří Heršálek, Andrea Plánková
Music composer: Lali Puna
Post-production and special effects: PFX