2m high fairy tale books

TVNZ
TVNZ

"TVNZ wanted to promote the second season of the television series Once Upon A Time. A show based on fairy tale characters set in the modern day. To help convey this idea of ‘fantasy in the real world’ we turned existing Eyelite sites into 2m high fairy tale books. The specially constructed books opened to the second chapter and included a synopsis of the season ahead. Story time now existed in malls across the country, and TV2’s ratings lived happily ever after."

Advertising Agency: Contagion, New Zealand

Executive Creative Director: Bridget Taylor / Art Director: Daniel Walton / Associate CD / Copywriter: Verity Dookia / Designer: Phila Lagaluga / Account manager: Emma Woods / Production: Bootleg

Country
New Zealand
Media
Ambient

Category

Brand

Ad Agency
Contagion
By adRuby, 3 April, 2013

Similar content

TV2 ad

TV2: Once Upon a Time

Advertising Agency: Contagion, New Zealand

Expresso Newspaper "To understand the world is to see the future"

Expresso Newspaper "To understand the world is to see the future" Expresso 2020

Expresso is the Portuguese best newspaper.

The Times print ads

Lips move in a silent chant run

"Eyes riveted on the oval.
Every bounce, every pouncem triggers a ripple.

RadioCentras ads

RadioCentras: Life sucks without music

"Eglė and Mantas couldn't take it any more.

Capital print ads

Capital: Be your own boss.

Be your own boss.

Client: Capital Newspaper

Advertising Agency: Graffiti BBDO, Bucharest, Romania

Novo Jornal

Novo Jornal: Don't be the last one to know.

Don't be the last one to know.

Advertising Agency: Art&C Comunicação, Natal/RN, Brazil

Bright House Networks: Gangster Squad & Blinders

1. Tony and JJ take On-Demand marathon watching seriously.

National Geographic celebrate upcoming of smart and entertaining shows

To celebrate our upcoming lineup of smart and entertaining shows, we found inspiration in American cartoonist Rube Go

CANAL+: "CANAL Classico" by CANAL+

This year again, the Classico (Olympique de Marseille VS Paris Saint Germain) will be broadcast live and exclusively

Knack Magazine "Dare to doubt"

Instead of having an opinion on everything and every one, one can also be in doubt.

Hbo: Underdog

Advertising Agency:Mjz
Advertising Agency:Mjz, New York, USA
Advertising Agency:BBDO, New York, USA

Pymes Magazine ads

See a business where nobody saw it before

Being an entrepreneur is to see a business where nobody saw it before.

El Diario print ads

El Diario: Undistorted truth

Undistorted truth.

Client: El Diario

Advertising Agency: DDB, Bolivia

GQ ads

GQ: Uphipster yourself

Advertising Agency: Lew´Lara\TBWA, São Paulo, Brazil

Turner ads

Turner: he never finishes a match

Advertising Agency: Santa Clara, São Paulo, Brazil

Netflix: the big and small transformations

Can Netflix change one person’s life forever?

Kelly Clarkson - Broken & Beautiful

Atlantic Records, in partnership with STX Films, has launched the official video companion to Kelly Clarkson’s “Broke

"The 10k Merch Store"

Backroad "The 10k Merch Store"

Newly founded Swedish advertising agency Backroad is launching ”The 10k Merch Store”, where the worl

Spotify "Listening is everything"

Spotify and its Paris-based advertising agency Marcel launch their first TV brand c

ADDA ads

ADDA - Illegal downloading

"Don't take part in the crime Illegal downloading kills games"