Weetabix: Fuel on the Go

Brand: Weetabix

Morning in Reverse tells the everyday story of a busy working mum like never before, taking us backwards through the journey from her pillow to her desk. Weetabix On The Go is the new breakfast biscuit from Weetabix offering fuel on the go for those extra busy mornings.

Client name and title: Sally Abbott, Marketing Director

BBH Creative Team: George Hackforth-Jones & Jack Smedley / BBH Creative Director: Dominic Goldman
BBH Producer: Ruben Mercadal / BBH Strategic Business Lead: Fleur Holcroft
BBH Strategy Director: Jonathan Bottomley / BBH Strategist: Carl Mueller
BBH Team Directors: Catriona Dolbear & Tom Woodhead / BBH Team Manager: James Rice

Production Company: Park Pictures / Director: Joachim Back / Producers: Stephen Brierley & Tim Kerrison
DoP: Jan Velicky / Editor: Russell Icke / Post Production: The Moving Picture Company / Sound Design: Factory