Alzheimer Association of Israel: Merry Easter

Merry Easter
Merry Easter

In the Season's Spirit, the Alzheimer Association of Israel decided to release a unique campaign – starring none other than Santa! Santa is probably one of the most senior elderly around. In fact, by our count he must be somewhere close to the age of 95… The problem is, that like many elderly of his age (the current Pope included) he may develop Alzheimer's disease*. …and if that happens you may expect a very different kind of holiday.

Advertising Agency: Zenith Optimedia Israel

CEO: Gabi Attal / Art Director: Liat Tzur / Copywriter: Gabi Attal

*According to the US Alzheimer Association, Alzheimer disease has reached epidemic proportions: 5 million American are currently living with Alzheimer That means that 1 in 9 older Americans have Alzheimer's disease And every 67 seconds someone new develops the disease.

Country
Israel
Media
Print

Category

Brand

Ad Agency
Zenith Optimedia
By adRuby, 25 December, 2014

Similar content

Amnesty International ads

The arms trade is out of control

The arms trade is out of control.

For an arms trade treaty, join us on facebook.com/amnestyarmes

Parents Of Road Victims

Parents Of Road Victims: Road safety message

Client: Parents Of Road Victims

Don't text and die
Road safety message from Parents Of Road Victims

AIDES: Man's IQ decreases as he gets undressed

Advertising Agency: TBWA, Paris, France

Street Smart

Street Smart: Slow down and watch for pedestrians

"Kids don't come with turn signals. / You can't fix a pedestrian at a body shop.

Pet Trust: We Could Be Heroes

A funny music video featuring singing dogs and a smart cat.

Amnesty International

Amnesty International: Report abuse.

He has his mother's lips.
Report abuse.

He has his mother's nose.
Report abuse.

Paraná

Parana: Prank calls hurt those who most need help.

Prank calls hurt those who most need help.

Client: State Government of Paraná

Alzheimer's Association print ads

Alzheimer's Association: Art Exhibition

Client: Alzheimer’s Association, California

“Daughter” “Husband” “Grandson”

Mollie's Fund: A mole isn't always just a mole

Mollie's Fund: A mole isn't always just a mole

Advertising Agency: Area23, New York, USA
Creative Directors: Tim Hawkey, Elliot Langerman, David Adler

Meril - In the new year, everybody smiles.

Merrill Leap Care and Smile Train USA are working together to bring smile to everyone.

Swedish Armed Forces "We don't always march straight" by Volt

Swedish Armed Forces "We don't always march straight" by Volt

This year’s Pride Festival was a bit special since Sweden also was the host of EuroPride.

Change the Ref

Change the Ref "we can change its stats"

We can’t change Florida’s shape, but we can change its stats.

Unicef "The Class of No Tomorrow"

Today, 1 in 3 children are out of school in countries affected by war of disaster.

Dream Foundation "the joy of a final dream come true"

Dream Foundation "the joy of a final dream come true"

"Kenny asked for it, One last family cookout. Give a terminally ill adult the joy of a final dream come true.

The Israeli Presidential Office "Don't Just Stand By"

Publicis Israel and BBR Saatchi & Saatchi present:
“Don’t Just Stand By”

Women Moving Millions "Give Bold to #GetEqual"

International creative animation/design studio LOBO teamed up with Hive and nonprofit Women Moving Millions to get re

Association L'Enfant Bleu "Prisoners" At the slighest doubt, alert

On the eve of the International Day of Children's Rights which will take place on Saturday, November 20th, t

The Odyssey of Wilson: Turning Plastic into Persuasion

The Odyssey of Wilson: Turning Plastic into Persuasion

Greenpeace ads

Greenpeace: Act now - Change the future

I'm sorry. We could have stopped catastrophic climate change... We didn't.

SWU

SWU Movement - "Love me Tender"

One less "Love me Tender" can save up to 26 liters of water.