As part of the brand’s new vision, Swarovski unveils a completely new identity, working in partnership with General Idea, a brand agency, based in New York. In addition to a logo and brand redesign, the New Swarovski comes to life in a series of new imagery and story-telling that establish the “WonderLab”, a radically inclusive laboratory of creativity that invites the world to celebrate their individuality and partake in the wonder. The campaign represents a modern crystal lifestyle where magic and science meet, instilling a sense of Wonder in anyone who experiences it.
The bold and provocative film was shot by Director Terence Neale of Park Pictures, featuring Adwoa Aboah, Gwendoline Christie and Isla Johnston. Black Kite Studios was commissioned to create the Visual Effects to help bring Terence’s vision to life.
Credits:
Client: Swarovski
CD: Giovanna Engelbert
Head of Product - Marketing Collection: Maria Santillana
Art Director: Oscar Beckman
Talent:
Adwoa Aboah
Gwendoline Christie
Agency: General Idea
ECD: Semjon Von Doenhoff
Managing Director: Tanner Graham
EP: Ashley Scott
Art Director: Henrik Zachrisson
Production Company: Park Pictures
Director: Terence Neale
DOP: Darren Lew
Production Designer: Pirra Calvo
EP: Justin Pollock
Producer: Rozanne Rocha-Gray
Editor: Julian Redpath
Stylist: Bea Akerlund
Service Company: FAMILY
VFX: Black Kite Studios
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