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Amnesty International "March 8"

Amnesty International ads
Amnesty International ads

In Ukraine, more than 100,000 cases of domestic violence are registered during the year. However, the Council of Europe Convention on preventing and combating violence against women and domestic violence (also known as the Istanbul Convention) has not yet been ratified.

Traditionally, on March 8, men prepare gifts for women in the form of postcards, chocolates and flowers, celebrating beauty and spring. At the same time, the main message of this day is to support women's rights around the world.

Prior to International Women's and Peace Rights Day, Amnesty International and Saatchi & Saatchi Ukraine decided to update on domestic violence. The agency's team posted the text of the Istanbul Convention on a classic spring card. Thus, anyone who distributes or signs it ratifies its contents for themselves and their entourage.

Country
Ukraine
Media
Print

Category

  • Public interest

Brand

  • Amnesty International
Ad Agency
Saatchi & Saatchi
By adRuby, 9 March, 2020
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  • 64 views

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