Axe Deodorant Effect

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Axe print ads

Axe: That special something some people have.

That special something some people have.

Product: Axe Black

Axe print ads

Axe: Sorry Harry

Advertising Agency: BBH, London, UK

Axe ads

Axe: Break the glass in case she said

Break the glass in case she said "no".

Advertising Agency: TBWA East Africa, Nairobi, Kenya

Axe ads

Axe: Girls Look Hot, Wet. Guy's Don't

Advertising Agency: Soap Creative, Sydney

Close Up print ad

Close Up: No one needs to know

No one needs to know what you've been eating.

Client: Close Up

Axe: Protect Us From The AXE Effect

There was a faint scent of protest when we aired a radio spot for AXE that was a little ambiguous --

Pepsodent print ads

Pepsodent: Reaches impossible places

Reaches impossible places.

Advertising Agency: Borghi/Lowe, Brazil

Lynx: Rules to Rugby

With all this hype about the Rugby, Soap felt it was their duty to ensure everyone truly understood the rules of the

Signal Sensitive Toothpaste

Signal Sensitive Toothpaste: When pain strikes

When pain strikes.

Advertising Agency: Lowe, Singapore

Pepsodent print ads

Pepsodent: Don't let food stay too long

Don't let food stay too long.
Pepsodent Torsion

Advertising Agency: Lowe, Jakarta, Indonesia

Axe "The AXORCIST"

There is a moment in young people’s lives when they feel obligated to follow trends imposed on them by society.

Axe print ads

Axe: Even angels will fall

Axe Excite
Even angels will fall.

Advertising Agency: DDB, Latina, Puerto Rico

Axe: Shazam/TV integration

Axe is known for its innovation and creativity within online and televised advertising, two media extremely powerful

Axe print ads

Axe: Anarchy for him + for her

New Axe Anarchy for him + for her
Unleash the chaos

K-Y Jelly: side effect

Advertising Agency: Borghierh/Lowe, São Paulo, Brazil

Axe: How you feel says it all

When you feel your finest, people perceive you as so much more.

Axe ads

Axe Shower Gel Cleaner

The cleaner you are. The dirtier you get.

Advertising Agency: BBH, London, UK

Axe: "First Impressions Count"

BBH has launched a new campaign for client Axe/Lynx to launch the updated AXE hair styling range with a new propositi

Axe: Blast - score more

"Score more with the new Axe Blast!"

Advertising Agency: BBH Asia Pacific, Singapore

Axe is always good

Advertising Agency: BBH, London, UK

Client: Axe