Berlitz "Master your English"

Image advertising:

An advertising campaign to reach new students for the Berlitz language school. In Spanish "Domina" means domination and it is the correct form to use it for languages. It is a bit different meaning than "Master" (the English translation that is only used for languages). In Spanish, "Domina" is the correct form for persons and for languages.

Master your English.

Master your Italian.

Master your Spanish.

Master your German.

Master your French.

Advertising Agency: Los padres de la criatura, Madrid, Spain

Collaboration With: The George
Art Director: Jaime Campiña
Copy: Luis Tardón
Creative Director: Lino Bragadini