Chevrolet was by Louis Chevrolet and William C. Durant on November 3, 1911.In North America, Chevrolet sells and produces a wide variety of automobiles, from subcompact cars to medium-duty commercial trucks, whereas in Europe, the brand name is used on automobiles produced in Korea by General Motors. Since 2011, Chevrolet is GM's youngest brand in North America after GM dropped Pontiac, Saturn & Hummer.