Hubba Bubba

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Hubba Bubba is a brand of bubble gum originally produced by Wm. Wrigley Jr. Company, a subsidiary of Mars, Incorporated, in the United States in 1979 but more recently produced in countries around the world. The bubble gum got its name by the phrase "Hubba Hubba" that World War II soldiers used to express approval. The main gimmick used to promote the gum is that Hubba Bubba is less sticky than other brands of bubble gum and so burst bubbles are easier to peel from your skin.