Canadian Tire: "We all play for Canada" by Leo Burnett

1. When we play for one another, we all win. Because in this country, we all play for something greater than ourselves. #WeAllPlayForCanada

2. Everyone deserves the chance to play. It doesn’t matter who you are or where you’re from. Because in this country, we all play for something greater than ourselves. We All Play For Canada

3. To our athletes in PyeongChang: all of Canada is behind you. Because in this country, we all play for something greater than ourselves. We all play for Canada.

Advertising Agency: Leo Burnett, Canada

Chief Creative Officer / Chief Executive Officer: Judy John
General Creative Directors: Anthony Atkinson, Paul Giannetta
Art Director: Logan Gabel
Copywriter: Graeme Campbell
Social Copywriter: Jason Soy
Social Art Director: Lucyed Hernandez
SVP / Executive Producer: Franca Piacente
French Producer: Josee Lalonde
Group Account Director: Gail Dhruv
Account Supervisor: Kim Laser
Account Executive: Dorota Wierzbicki
Planning Directors: Taylor Smith, Mike Coulson
Director: Mark Molloy
2nd Unit Director: Zach Lowry
Production Company: Soft Citizen, Smuggler
Executive Producers: Eva Preger, Link York, Rob Burns, Patrick Milling-Smith, Brian Carmody
Line Producer: Ed Callaghan
DoP: Adam Arkapaw
Editing Facility: Rooster Post Production
Editorial Producer: Melissa Khan
Editor: Marc Langley
Assistant Editor: Mikaela Bodin
Colour Facility: Company 3
Colourist: Tom Poole
Special Effects / Finishing: A52 / LA
Audio House: Pivot
Audio Producer: Guy Amitai