Coca-Cola Taking Home Happiness #WishUponACoke

As part of Coca-Cola’s new Wish Upon a Coke campaign, we decided to surprise people on their way home for the holidays at one of the busiest airports in the world – Dubai International Airport. To do this, we created a special label for Coke bottles that doubled as an excess baggage tag. Passengers unable to carry many presents because of overweight luggage were then surprised with our special bottles, allowing them an extra 5 kilos of happiness – a wish come true!

Advertising Agency: Y&R, Dubai, United Arab Emirates

Executive Creative Directors: Ash Chagla, Joseph Bihag, Kalpesh Patankar / Art Director: Nada Hassan
Copywriter:Athina Lalljee / Business Director:Zaakesh Mulla / Account Director: Nora Ferneine / Account Manager:Dima Malaeb / Production Company: Concept View Media / Director:Frederico Beja / Producer:Dalia Abuzeid

Category

Ad Agency
Y&R

Brand

Media
TV / Film
Country
United Arab Emirates
By adRuby, 14 February, 2015

Similar content

Coca-Cola: English, Arabic, Hindi and Ray's fresh beats

The new sleeker and taller Coca-Cola can is out and UAE beat-boxing champion Beatbox Ray is here to make some noise a

Coca-Cola: "The Wonder of Us" by Wieden + Kennedy

There's no one quite like you. Or her. Or him. Or them.

Coca-Cola: Friendship Experiment

Happiness creator Kurt Tang takes to the streets of Guangzhou for the Friendship Experiment.

Coca-Cola "We love every lips the same."

Coca-Cola "We love every lips the same."

We love every lips the same.

Coca-Cola wishes everyone Happy Pride Days

Coca-Cola: Happiness Machine

Coca-Cola is unleashing happiness again - this time in Sweden!

Coca-Cola: This season, it's always the real thing

Holidays are coming
Holidays are coming
Holidays are coming
Holidays are coming

Coca-Cola Hug Machine

"The Coca-Cola Hug Machine. You hug it, it returns the favour with a Coke.

Coca-Cola: "Couples Prank" by C-Section

Play FIFA 18 against your girlfriend. If you win, you get a PlayStation. But if you lose…

Coffee Inn print ads

Coffee Inn: Aero Cappuccino

Aero Cappuccino

Client: Coffee Inn

Advertising Agency: Not Perfect | Y&R , Vilnius, Lithuania

Coca-Cola: Taste under hypnosis

In "Hypnosis", world-famous hypnotist Peter Powers sends 8 participants to sleep in a fun taste test, removing any ex

Coca-Cola "Taste the feeling" by Ogilvy

Coca-Cola "Taste the feeling" by Ogilvy

Client: Coca-Cola

Taste the feeling.

Advertising Agency: Ogilvy, Bangkok, Thailand

Coca-Cola: 18 mini-bottles

Coca-Cola will unveil 18 special edition mini-bottles in Brazil on Wednesday to commemorate the country’s hosting of

Coca-Cola: share the magic of a white Christmas

See how Finland and hot, tropical Singapore share the magic of a white Christmas.

Coffee Inn print ads

Coffee Inn: Christmas Coffee Forest Fairytale.

Christmas Coffee Forest Fairytale.

Client: Coffee Inn

Coca-Cola: Cool Magazine Amplifier

Attached to the cover, the art allows readers to turn the magazine into an amplifier.

Coca-Cola: "The Chase" by Wieden + Kennedy

Vrrrrrrroooooom vroom. Honk. Screeeeeeeech. Honk Honk. Skrrrrrrrrrrt. Crash.

Coca-Cola ads

Coca-Cola: Cokesanta

Advertising Agency: Ogilvy & Mather, Shanghai, China

Coca-Cola "Share A Coke"

“We pride ourselves on being a company that champions inclusivity and diversity, and through our Share A Coke campaig

Diet Coke Presents: The Slender Vender

Diet Coke fits beautifully into one's lifestyle -- and so does its Slender Vender: The thinnest vend

Coca-Cola: Connecting Happiness

Advertising Agency: Bullet Promoções, São Paulo, Brazil