"Set Your Price" : COMIN's Unique Model for Passengers

Set Your Price

In an industry often marked by rapid but impersonal growth, COMIN, a fresh and innovative ride-hailing startup from France, is redefining the VTC (Voiture de Tourisme avec Chauffeur) landscape. On November 14, COMIN launched its first advertising campaign across Paris, delivering a vibrant and human-centered message aimed at rekindling the joy of travel. With striking visuals and powerful slogans, the campaign focuses on making urban mobility more accessible, fair, and human for both passengers and drivers. As a newcomer to the scene, COMIN’s campaign brings a fresh perspective to VTC services, emphasizing transparency, choice, and a commitment to people over profit.

A Campaign That Breaks VTC Industry Norms

COMIN’s first advertising campaign is bold, designed to stand out in a crowded marketplace where ride-hailing giants often dominate. With banners displayed across Paris, COMIN’s message is direct: it’s time to rethink how we experience travel. Using phrases like “Rediscover the Joy of Travel” and “The New Platform Breaking the Norms,” COMIN taps into a shared desire for a more human-focused approach to transportation.

The visuals show cheerful passengers and friendly drivers, highlighting the mutual satisfaction that COMIN aims to foster. By prioritizing positive interaction and a sense of community, COMIN’s campaign challenges the transactional nature often associated with traditional ride-hailing services. Instead of merely focusing on cost or efficiency, COMIN’s campaign seeks to redefine travel as a shared experience that values both drivers and passengers.

Putting People First: A Transparent and Accessible Service

In line with its people-centered approach, COMIN’s advertising emphasizes freedom of choice, for both drivers and riders, in an industry where such freedom is rare. For passengers, COMIN’s app introduces a feature called “Set Your Price,” where users have the freedom to determine how much they’re willing to pay for a ride. This pricing model breaks from traditional dynamic pricing, which can lead to fluctuating and unpredictable fares, and shifts control back to the user, fostering an atmosphere of trust and transparency.

For drivers, COMIN caps its commission at an industry-low 10%, ensuring that drivers retain more of their hard-earned income. Many ride-hailing platforms take 20-30% in commission, but by keeping their rate at 10%, COMIN actively supports fairer compensation. With campaign phrases like “Exceptional Drivers Without Exception” and “Drivers Reclaim Their Smile,” the startup highlights its commitment to uplifting the people who power its service, establishing COMIN as a driver-friendly option in an industry known for its high commission fees.

A Unique Model: Empowering Both Drivers and Passengers

At the heart of COMIN’s business model is the concept of empowerment—empowerment for drivers to earn fair wages and for passengers to feel more in control of their travel expenses. The “Set Your Price” feature is an industry-first in France, allowing users to determine a price they believe is fair, while also giving drivers the autonomy to accept or negotiate rides based on what they feel is a fair income. This system is designed to foster mutual respect and accountability, which can lead to a more positive travel experience for all involved.

This approach disrupts the conventional pricing models and establishes a participatory relationship between drivers and passengers. Drivers, often sidelined by industry giants, are given a voice in COMIN’s model and are directly involved in determining fair fare structures. This unique feature is not only transparent but also participative, as it allows both drivers and passengers to contribute to a more balanced pricing ecosystem.

Human-Centered, Technology-Driven: COMIN’s Vision for VTC

COMIN’s mission is deeply rooted in fairness, transparency, and sustainability. Selected for the FUTURE 40 program at Station F, Paris’s prestigious startup incubator, COMIN is quickly establishing itself as a forward-thinking force in urban mobility. By investing in a business model that prioritizes the well-being of its users, COMIN is setting a new standard for technology in the VTC sector.

For COMIN, technology is a tool to serve people, not the other way around. This approach means creating a system that is as sustainable and equitable as it is efficient. By investing in features that improve the quality of life for drivers and enhance the passenger experience, COMIN is positioning itself as a leader in the push for responsible, human-focused urban mobility.

COMIN: A New Chapter in Responsible Urban Mobility

Since its launch in Paris last April, COMIN has positioned itself as a modern alternative in the ride-hailing industry, providing a viable option for those seeking ethical and equitable services. With plans for expansion into additional French and European cities, COMIN aims to be a significant player in sustainable, responsible urban transportation. The app, available on both the App Store and Google Play, is paving the way for a model of VTC services that benefits all participants in the ecosystem.

Conclusion: Reimagining the Future of Travel

COMIN’s debut campaign does more than promote a new ride-hailing service; it challenges the status quo and invites everyone to rethink what VTC services can and should be. Through its commitment to fairness, transparency, and user empowerment, COMIN is taking an industry typically characterized by high commissions and impersonal transactions and making it human again. By centering the experience around joy and fairness, COMIN’s message resonates with a growing audience that values transparency and equality in every transaction.

As more Parisians are introduced to COMIN through this campaign, they are also being invited to experience a new era of ride-hailing—one that doesn’t just take people from place to place but also makes them feel valued along the way. Through its human-centered approach and innovative features, COMIN is setting a new benchmark for the VTC industry and giving people a reason to “rediscover the joy of travel.”

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