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South Korea

Samsung: "Samsung Firevase" by Cheil

Today in South Korea occur more than 10,000 domestic fires each year.

Nike: Impossible to ignore by Wieden+Kennedy advertising agency

Nike and Korean American rapper Jay Park launched a new advertising campaign in South Korea.&nb

Green Latte

Green Latte: Use Mug, Save Tree!

Eco-friendly themed franchising café in Korea, Green Latte launched a campaign called "Use Mug, Save

LG: Beautiful Lips

Advertising Agency: Goback, South Korea

Client: LG

Samsung: Interactive Camera App for Children with Autism

Millions of children struggle to make eye contact due to autism.

Kotex White Wearable Overnight: White Ggulzam pad

OBJECTIVE
Raise awareness of the WHITE new product “Wearable Overnight”

Samgsung: 'The time left to you'

We tend to tell ourselves that we have next time, putting off the time to be together.

Huggies: Happy moments because we’re together

Even though infant care is a harsh and difficult process,  those little moments that mothers spend with their ba

The North Face: Never Stop Exploring

Advertising Agency: INNORED, South Korea

Music: Don't Want To Fall by EleventySeven

 

UNHCR ads

UNHCR: QR/NFC-enabled mobiles on the figurines

PROBLEM

SsangYong "Ssangyong" by Meat Agency

Says Brent Jewell, national sales and marketing manager at SsangYong: “BWM understood the need to reposition the Ssan

Samsung Galaxy - London

Advertising Agency: Cheil Worldwide, Seoul, South Korea

UNICEF print ads

UNICEF: Child abuse leaves indelible damage within.

Child abuse leaves indelible damage within.

Samsung: The Bridge Of Life

Advertising Agency: Cheil Worldwide, Seoul, South Korea

E-mart: truck shaped balloon

Korean people work the longest hours in the world and are always busy.

K2 ads

K2: The Wildest Walks

The Wildest Walks.

Advertising Agency: HS Ad, Seoul, Republic of Korea

E-mart Sale Navigation project

VLC technology-based marketing promotion in a hypermarket for the first time in the world.

Kumho Tires ads

Design for performance

Advertising Agency: Rhizome, Seoul, South Korea

Shadow-Activated QR Code

For all the talk of mobile-marketing tech, there remains a pretty wide gap between the potential and the practicality

Axe ads

Axe: Revolving doors

Axe Effect

Client: Axe

Banana ads

Banana flavored milk

Banana flavored milk

Advertising Agency: Cheil Worldwide Seoul, South Korea

Sony ads

Sony Earphone make.believe

"Hello, Michael

NIVEA ads

NIVEA: Nivea Sun everyday

TARGET: Asian people, including Koreans, who prefer white skin.

Nikon print ads

Nikon: Lost myself in Nikon.

Lost myself in Nikon.

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BBH Singapore - Unthinkables

The Gum That Shouldn’t Exist—But Does

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McDonald’s National Filet-O-Fish Day

McDonald’s Revives Filet-O-Fish Fan Group with £2 Offer

Natura

Smell That? It's the Future of Healthcare—Bottled by a Beauty Brand

The Odyssey of Wilson: Turning Plastic into Persuasion

Almacenes Tía

WMG Ec: Almacenes Tía + Hot Wheels

Oma’s Soep Fights Elderly Loneliness With Free Meal Campaign

Saltanat Light: When a Blink Speaks Louder Than a Shout

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