Detran RN - Fragile

Advertised brand: Detran RN

Advert title: Fragile

Headline and copy text:

YOUR LIFE CAN BE FRAGILE ON A MOTORCYCLE.
Previne yourself.

7 in 10 accidents Involve motorcyclists. On the motorcycle, the pilot Is more 
exposed to own lack of prudence and the lack of respect from others Drivers. 
Help us to make a safer transit and to change that statistic.

Media:
Film, print.

Advertising Agency: Executiva Propaganda, Natal, Brazil
Agency website: http://www.facebook.com/executivapro
Art Director: Cortez Pereira
Copywriter: Lucílio Barbosa
Photographer: Kako Gomes
Image manipulation: Camaleão Art
Production Company: ROX
Director of the film: Kako Gomes
Published: November, 2016.

Short rationale:
On a motorcycle, life becomes much more fragile.
Thinking about that, we created the campaign for Detran-RN, 
stimulating the prudence and the conscience of the motorcyclists in the piloting.