Detran RN - Fragile

Advertised brand: Detran RN

Advert title: Fragile

Headline and copy text:

YOUR LIFE CAN BE FRAGILE ON A MOTORCYCLE.
Previne yourself.

7 in 10 accidents Involve motorcyclists. On the motorcycle, the pilot Is more 
exposed to own lack of prudence and the lack of respect from others Drivers. 
Help us to make a safer transit and to change that statistic.

Media:
Film, print.

Advertising Agency: Executiva Propaganda, Natal, Brazil
Agency website: http://www.facebook.com/executivapro
Art Director: Cortez Pereira
Copywriter: Lucílio Barbosa
Photographer: Kako Gomes
Image manipulation: Camaleão Art
Production Company: ROX
Director of the film: Kako Gomes
Published: November, 2016.

Short rationale:
On a motorcycle, life becomes much more fragile.
Thinking about that, we created the campaign for Detran-RN, 
stimulating the prudence and the conscience of the motorcyclists in the piloting.

Category

Ad Agency
Executiva Propaganda

Brand

Media
TV / Film
Country
Brazil
By adRuby, 24 November, 2016

Similar content

Danger zone

Detran-RN : Danger zone

Advertised brand: Detran-RN
Advert title(s): Danger zone 

Be coherent. Be Concious.

Detran-RN - Be coherent. Be Concious.

Advertised brand: Detran-RN
Advert title(s): Be coherent. Be Concious.
Headline and copy text:

Estado de Minas Newspaper

We all share the same water

"We all share the same water. Use it well." March 22 - World Water Day

PETA: Do It Like They Do

Going vegan helps your body function better - including between the sheets.

Earth 911 print

Earth 911: Recycling saves more than trees

Recycling saves more than trees

Advertising Agency: Grey, NY, USA

Amnesty International print ads

Amnesty International: No more bullets in the streets.

No more bullets in the streets.

Advertising agency: Concept McCann, Caracas, Venezuela

Responsible Young Drivers: driver screws up big time

Watch what happens when a Gran Turismo champion starts racing drunk.

Societe de l'assurance automobile du Quebec - Cable

Client: Societe de l'assurance automobile du Quebec

Advertising Agency: Lg2, Quebec City, Canada

World AIDS Day - CONDOMS PROTECT!

Creative Directors: Oliver Drost, Christian Thron

UNHCR's help to survive: The search for Syria

Meanwhile, the war rages in Syria requires nearly 4 million people depending on UNHCR's help to surv

The Ernest Hemingway Foundation

The Ernest Hemingway Foundation: His life was his greatest story.

His life was his greatest story.

Advertising Agency: Ogilvy & Mather, Chicago

Red Cross: "Junk Clothes"

Red Cross: "Junk Clothes"

Those clothes that do not: suit you and your closet, can do many good. Donate.

PETA: WHAT? THIS MOTEL IS BANNING VEGANS? by The Community

Los Angeles — To help ensure that people have the most romantic Valentine's Day yet, PETA is releasing a new mock doc

UNICEF "#VaccinesWork"

UNICEF "#VaccinesWork" by RPA

“We want the awareness that #VaccinesWork to go viral,” said Robin Nandy, UNICEF’s Chief of Immunization.

Pride "Protect Our Trees, Protect Our Heritage"

Pride "Protect Our Trees, Protect Our Heritage"

Meat and greasy food form a major part of Kenyan cuisine.

Plastic Change "The Plastic Issue" by Hjaltelin Stahl

On World Ocean Day 2019, shortly after the release of Sport’s Illustrated Swimsuit Issue, we released ‘The Plastic Is

Lotus "Dont' drink and drive" by Serviceplan

Lotus "Dont' drink and drive" by Serviceplan

The „Dont‘ drink and drive“ Lotus print ads were launched on social media, Weibo and Wechat as socia

Abbe Pierre Foundation "Ensemble"

It’s within a particular context that the Abbé Pierre Foundation, a French charity devoted to helpin

Google partners with BWSS "Safe Home"

The cases of domestic violence peaked during the pandemic as the majority of the victims were trapped with an abusive

Greenpeace ads

Greenpeace: You are driving the coastlines under water.

You are driving the poles to destruction.

You are driving the wind into hurricanes.