Duracell "Duracell Optimum"

Client: Duracell

Advertising Agency: Wieden + Kennedy, New York, USA

Executive Creative Director: Karl Lieberman
Creative Directors: Laddie Peterson
Copywriter: Howard Finkelstein
Art Director: Grant Mason
Director of Integrated Production: Nick Setounski
Producer: Kristen Johnson
Account Team: Price Manford, Meghan Mullen, Sara Sharpe, Paulina Marxuach
Director of Strategy: Dan Hill
Strategist: Rachel Yoes
Head of Media Planning: Karlo Cordova
Communications Planner Supervisor: Mark Malloy
Director of Social Strategy: John Petty
Social Strategist: Elizabeth Stefan
Director of Business Affairs: Patrick O'Donoghue
Business Affairs Manager: Michael Moronez
Talent Payment Coordinator: Andrea Sierra
Director of Traffic: Sonia Bisono
Traffic Coordinator: Tina Wyatt
Project Management: Alex Doomany
Production Company: MJZ
Director: Tom Kuntz
Cinematographer : Matthew Libatique
Production Designer: Brock Houghton
Producer : Emily Skinner
President: David Zander
Senior Executive Producer: Eriks Krumins
Editorial Company: Whitehouse Editorial
Editor: Russell Icke
Post Producer: Melanie Klein
Editorial Assistant: Devon Bradbury
Company: Company 3
Colorist: Tom Poole
Producer: Alexandra Lubrano
VFX Company: The Mill
VFX Lead Flame: Jade Kim, Caio Sorrentino
VFX Flame Artists: Joseph Yoon, Andrew Emmerson, Heather Kennedy-Eck, Antoine Douadi, Drew Maloney
Producer: Luis Martin
Sound Studio: Sonic Union
Sound mixer: Steve Rosen
Producer: Pat Sullivan
Sound Design Company: Trinitite
Sound Designer: Brian Emrich