Eesti Haigekassa: "More Active" by Optimist Creative

Eesti Haigekassa
Eesti Haigekassa
Eesti Haigekassa
Eesti Haigekassa
Eesti Haigekassa
Eesti Haigekassa

Obesity in office workers is a big problem in Estonia. People don't move enough. We needed to shake society through unexpected examples. The campaign heroes were a swimmer, without hands and with only one whole leg, a 78-year-old marathon runner and a blind adventurer. All of them are more active than the average Estonian.

Advertising Agency: Optimist Creative, Tallinn, Estonia

Client: Eesti Haigekassa

Creative Director: Oliver Lomp
Project Manager: Kadri-Liis Nikopensius
Art Director: Bruno Palmik
Copywriter: Oliver Lomp
Photographer: Ken Oja
Additional Credits: Matz Topkin, Rein Pärn, Jakob Rosin

Country
Estonia
Media
Print

Category

Brand

Ad Agency
Optimist Creative
By adRuby, 10 April, 2019

Similar content

Toronto Crime Stoppers

Toronto Crime Stoppers: organized retail theft

Brief:

UNICEF: Making the invisible visible

UNICEF: Making the invisible visible

Advertising Agency: All Channels | Advertising, Sofia, Bulgaria

Antena 1: missing the red component from the screen's RGB colours!

The BAD News

Royal Life Saving: Sinker - Dont Drink And Sink

1. Pro Surfer Ellie-Jean Coffey stars in a hot new drinks ad for Sinker and gets a rude shock.

Unileste: If you see standing water, see danger

Unileste: If you see standing water, see danger

If you see standing water, see danger.
Zika virus. If we don’t take care, it will be everywhere.

HANDSAWAY - BANDE DE BITES

Advertiser - HandsAway
Ad Agency - TBWA \ Paris

Doctors Without Borders

Doctors Without Borders "Whichever side, we save lives." Ogilvy & Mather

Client: Doctors Without Borders / Médecins Sans Frontières (MSF) International

Entourage advertisement

Entourage "Give a helping hand with our app."

Give a helping hand with our app.

Zain "Meet the face behind the faces"

Zain "Meet the face behind the faces"

PROBLEM:

Unicef "War on Disease"

Children have the power to change the world, yet millions every year do not even reach the age of five.

Ceylon Today "Don't Be Shelfish’"

Ceylon Today "Don't Be Shelfish"

Phoenix Ogilvy received a brief on the current situation of panic buying and put out a public interest campaign

The Book of Man "Sound the Excuse"

The Book of Man "Sound the Excuse"

The fact that Zoom (and its clones) cause fatigue is not an invention, it is a reality. For this reaso

Dove "The Non-tradable Bond"

Most men think about the missed work opportunities if they take paternity leave, and choose to not take the leave.

Red Cross ads

Red Cross: "We answer"

Advertising Agency: Big House Communications

Amnesty International ads

Amnesty International’s Letter Writing Marathon ads

Amnesty International’s Letter Writing Marathon is celebrated each year during December.

Earth Day ads

Earth to end like this

It doesn’t have to end like this.

Advertising Agency: DDB, Toronto, Canada

WWF ads

We are one. Act now. Support WWF

Arctic animals are in danger.

All-Ukrainian Charity Fund ads

Buy food - help the homeless

"Food can’t be used to buy booze! Buy food – help the homeless!"

Doctors Without Borders: AnnSophie and Jonas

Client: Doctors Without Borders

Advertising Agency: Kommunikationsbureauet København, Copenhagen, Denmark

Federal Office of Public Health Switzerland: The decision

Campaign by the Federal Office of Public Health in Switzerland to get people to decide about organ donation.