Eesti Haigekassa: "More Active" by Optimist Creative

Eesti Haigekassa
Eesti Haigekassa
Eesti Haigekassa
Eesti Haigekassa
Eesti Haigekassa
Eesti Haigekassa

Obesity in office workers is a big problem in Estonia. People don't move enough. We needed to shake society through unexpected examples. The campaign heroes were a swimmer, without hands and with only one whole leg, a 78-year-old marathon runner and a blind adventurer. All of them are more active than the average Estonian.

Advertising Agency: Optimist Creative, Tallinn, Estonia

Client: Eesti Haigekassa

Creative Director: Oliver Lomp
Project Manager: Kadri-Liis Nikopensius
Art Director: Bruno Palmik
Copywriter: Oliver Lomp
Photographer: Ken Oja
Additional Credits: Matz Topkin, Rein Pärn, Jakob Rosin

Country
Estonia
Media
Print

Category

Brand

Ad Agency
Optimist Creative
By adRuby, 10 April, 2019

Similar content

Greenpeace ads

Greenpeace: Save the trees

Save the trees

Advertising Agency: BBR Saatchi & Saatchi, Tel Aviv, Israel

Compassion In World Farming ads

Compassion In World Farming - Stop Live Exports

For many, it's standing room only for the next 30 hours. Stop Live Exports.

Who's the villain?

Are we really selling weapons to anybody? Let's make sure the Arms Trade Treaty is not meaningless.

PETA ads

PETA: Adopt Indian Dogs

Advertising Agency: Chirpy Elephant, Chennai, India

Hemorio: There is always someone waiting for a donation

Most blood banks in Brazil face the same problem: no matter how much blood is donated, there is always someone waitin

Unicef ads

Unicef: Every child has the right to play

Let's turn tables.
Every child has the right to play.

Client: UNICEF

Amnesty International ads

Amnesty International: 50 Years Anniversary Poster

Advertising Agency: Sunrise, Copenhagen, Denmark / Creative Director / Art Director: Janus Kortermann Jauch

Moms Demand Action For Gun Sense In America

Moms Demand Action: Guess which one

Client: Moms Demand Action For Gun Sense In America

Blue Cross

Blue Cross: It's not just you alcohol ruins.

It's not just you alcohol ruins.

Advertising Agency: Jung von Matt/Elbe, Hamburg, Germany

Shorashim: Take Out - Help Out

Advertising Agency: McCann Digital, Tel-Aviv, Israel

Childhood Eye Cancer Trust

Childhood Eye Cancer Trust: Flash photography

Flash photography

Pet SOS

Pet SOS: "Sterilize. Adopt. Protect." by McCann

An unsterilized male dog and female dog can have up to 67,000 descendants in just seven years. Can you keep them?

PETA Distributes 'Huntsman' Condoms to the Trump Brothers

PETA distributed complimentary Huntsman Condoms to outdoors shows, hunting clubs, and trophy hunters, including Donal

Save the Children

Save the Children: "just 10 pesos per day" by Totem Marketing

$4.000 USD.
This is the price that thousands of migrant children pay to risk their lives.

Who's really online with your kids?

Foundation Against Child Exploitation asks "Who's really online with your kids?"

Who's really online with your kids?

Advertising Agency: JWT, Melbourne, Australia

Amnesty International "In Syria the worst natural disaster is mankind"

Amnesty International "In Syria the worst natural disaster is mankind"

In Syria the worst natural disaster is mankind.

Client: Amnesty International

StopCancer Association "The Cancer That Stuck Me"

BBR Saatchi & Saatchi and the StopCancer Association present:

Amigos for Kids "Stop the Cycle"

Amigos for Kids "#StopTheCycle"

Statistics show that 1 in 3 abused children are more likely to become abusers themselves in the future.

World Vision: "We Won't Stay Home" by Steve

World Vision: "We Won't Stay Home" by Steve

Advertising Agency: Steve, Paris, France

"enough" capture a young man's loss of innocence

enough.