During the summer of 2010, environmental organizations around the world collected marine debris from the oceans and sent to home appliance maker Electrolux. From this plastic, unique concept vacuum cleaners - Vacs from the Sea - were molded. Each model is made from debris collected from a specific sea. The Vacs are now being put on display to raise awareness around the plastic issue.
Advertising Agency: Prime, Stockholm, Sweden and Electrolux PR Studio
Executive Creative Director: Tom Beckman / Creative Director Electrolux Account: Jonas Bodin
Account and Project Manager: Mattias Ström / Creatives: Carl Fredrik Holtermann, Devi Brunson / Head of Planning: Marcus Wenner / Planner: Kerem Yazgan / Production Manager: Karin Schollin / PR Manager Europe: Julia Emmerich (Electrolux PR Studio)
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