Ericsson: Multiservice Proxy (MSP)

The brief: show how a 'multi-purpose, multi-technology network node enables operators to meet their three priorities in relation to data traffic explosion: differentiation, control and monetization'. 

The solution: shoot 30 locations in three days, design 36 different interfaces, add a touch of sound, and a stunning film is created.

Advertising Agency: House of Radon, Stockholm, Sweden

Creative Directors: David Dworsky, Victor Köhler / Art Director: Albin Holmqvist / Copywriter: David Dworsky / Illustrator: Albin Holmqvist / Photographer: John Strand / Animation: Johan Alenius, Leo Bulow

Category

Ad Agency
House of Radon

Brand

Media
TV / Film
Country
Sweden
By adRuby, 9 November, 2011

Similar content

Ericsson ads

Ericsson: #bigcheer

Advertising Agency: Lowe Brindfors, Stockholm, Sweden

Ericsson: Anything is possible in the Networked Society

Many of the solutions we see in today’s Networked Society were seemingly unimaginable not long ago.

IBM

IBM: smarterplanet: Now every doctor knows you personally

"Drivers can see traffic jams before they happen."

"Buildings bring down their own energy costs."

Nikon print ads

Nikon: Zoom in on the important things

Zoom in on the important things. With the new COOLPIX S8000 with 10X zoom.

Sony ads

Sony Cyber-shoot DSC-TX200V

New panoramic 360°
Cyber-shoot DSC-TX200V

Advertising Agency: Cerebro Y&R, USA

Inspired image ANYWARE

Advertising Agency: Grey, New York, USA

Police for your PC

Advertising Agency: Trunk, London, United Kingdom

TRIENERGY ads

TRIENERGY: Generate energy and naturally, productivity.

Generate energy and naturally, productivity.

Advertising Agency: Genoma, Bucaramanga, Colombia

M6 mobile: Meet Geronimo and play

What better than a purple cat to stuff himself on blue birds?

Orange print ads

Orange: buy one movie and get one free

Orange Movie Day on tuesday buy one movie and get one free.

Canon

Canon. Photos well taken

When you take pictures with a cell phone any call could get in the way.
Canon. Photos well taken.

Hewlett-Packard: Lost Iguana

"When Kevin’s pet iguana, Ralph went missing, he didn’t just put up fliers—he used the entire family of HP products a

Canon: Urban Deer

Advertising Agency: JWT, London, UK

LG: Beautiful Lips

Advertising Agency: Goback, South Korea

Client: LG

One fill up away

One fill up away

Advertising Agency: DDB, Colombia
Chief Creative Officer: Leo Macias

Bouygues Telecom: "Mamita" by BETC

Bouygues Telecom won a lot of hearts over last Christmas with their awkward dad dancing to Redbone’s “Come get your l

Orange #OnResteEnsemble (WeStayTogether) operation

Orange launches #OnResteEnsemble (WeStayTogether) operation to allow seniors in France to continue to see the

CuboAi baby monitor: Designed to Blend In

CuboAi baby monitor: Designed to Blend In

I understand how important it is for parents to create a safe and beautiful nursery for their little one.

Electrolux print ads

Electrolux: We Believe Everyone Should Have A Chance To Shine

Advertising Agency: Lowe Brindfors, Stockholm, Sweden

Nokia ads

Nokia: now with panorama

Advertising Agency: JWT, Gurgaon, India