Ericsson: Multiservice Proxy (MSP)

The brief: show how a 'multi-purpose, multi-technology network node enables operators to meet their three priorities in relation to data traffic explosion: differentiation, control and monetization'. 

The solution: shoot 30 locations in three days, design 36 different interfaces, add a touch of sound, and a stunning film is created.

Advertising Agency: House of Radon, Stockholm, Sweden

Creative Directors: David Dworsky, Victor Köhler / Art Director: Albin Holmqvist / Copywriter: David Dworsky / Illustrator: Albin Holmqvist / Photographer: John Strand / Animation: Johan Alenius, Leo Bulow

Category

Ad Agency
House of Radon

Brand

Media
TV / Film
Country
Sweden
By adRuby, 9 November, 2011

Similar content

Ericsson ads

Ericsson: #bigcheer

Advertising Agency: Lowe Brindfors, Stockholm, Sweden

Ericsson: Anything is possible in the Networked Society

Many of the solutions we see in today’s Networked Society were seemingly unimaginable not long ago.

GALA Smart TV: Start over

Advertising Agency: Milk, Vilnius, Lithuania

Apple: Your verse anthem

We're humbled and inspired by what people do with iPad. So we set out to capture some of their stories.

Beeline print ads

Beeline: Don't shorten your travel story

Don't shorten your travel story. Share impressions with roaming service "Round the world".

Philips: The Silent Couple

Agency: Ogilvy

Skype: Anna Therese Day and Gianluca Panella

See how journalists Anna Therese Day and Gianluca Panella use Skype to tell the alarming story of an island nation be

Apple: Shot on iPhone 6

Apple: Shot on iPhone 6

Advertising Agency: TBWA\Media Arts Lab, Los Angeles, USA

Foscam: "FULL-HD 1080P INFRARED CAMERA" by JWT

Advertising Agency: JWT, Milan, Italy

Vodafone "Streets are not for him. Vodafone V-Pet"

Vodafone "Streets are not for him. Vodafone V-Pet"

Streets are not for him. Vodafone V-Pet.

Advertising Agency: VMLY&R, Istanbul, Turkey

Samsung "Flight of the bumblebee"

Capturing the next video to conquer the web could just depend on whether you have the phone with the right featu

Touchboard Discounts

Touchboard Discounts from Itaú and Africa Creative

Black Friday often conjures images of crowded malls and frantic online shopping sprees.

Leica: Amazing bartender shake

Advertising Agency: Demner, Merlicek & Bergmann, Austria

Duracell ads

Duracell: Energy that lasts.

Energy that lasts.

Advertising School: Universidade Estácio de Sá, Brazil

Leica ads

Leica: New Leica D-Lux 5 with face recognition

New Leica D-Lux 5 with face recognition.
Leica Shop

Panasonic print ads

Panasonic Baby Monitor: Baby wake up call

Baby wake up call. Panasonic Baby Monitor.

Samsung Galaxy Duos - for your smart dual life

"Galaxy Duos offers the style and design sophistication, high-end performance and incredible usability with the added

Electrolux ads

Electrolux: Thinking of you: Powermix SILENT

Advertising Agency: Revolution, Brazil

Sony: 4K out of everything you can see

We pursue the beauty.
We pursue the details.
Our instinct follows the beautiful.

Vip mobile ads

Vip mobile: Vip Ecomotivation movement

Background: Serbia is a country with very low eco awareness.  There are very few places in the whole country whe