Etna is one of the biggest home and decor brands in Brazil. The brand is known for its huge catalogue and for its accessible prices. We couldn’t show their products in a common, boring way. That's why we called Caio Beatbox to present as many offers as possible in just one minute. No musical instruments were used, just his skills as a professional beatboxer. A catalogue was never so full of rhythm!
Advertising Agency: Artplan, Brazil
Creation and Content Management: Zico Farina, Eder Redder, Marcos Abrucio
Creation: José Pedro Bortolini, Rodrigo Niemeyer
Content Editing: José Pedro Bortolini
Project Manager: Evelma Silva
Customer Relation Management: Eduardo Megale
Customer Relation: Marina Gouvea, Julianna Alencar
Planning Management: Flávia Campos
Planning: Diana Leite, Vitor Duarte, Bruno Oliveira
Media Management: Francisco Rosa, Natália Fernandes de Oliveira
Media: Nany Porciúncula, Bruno Breslauer, Débora Bemuyal.
Production Management: Clariana Regiani
Rtvc: Patricia Oliva
Assembly and Finish: José Pedro Bortolini
Sound Production: Play It Again Som&Imagem
Executive Producer: Andre Minnassian
Production Coordination: Pauliana Reis
Musical Production: Rafael Thémes, Caio Torrezan
Production Assistants: Bernardo Tartaglia, Fernando Galvez, Felipe Kouznetz
Beatboxer: Caio Beatbox
Narrator: Simone Kliass
Customer Approval: Nara Brossi, Valentine Dassoki
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