Heinz "Ketchup Puzzle - Contest"

Heinz "Ketchup Puzzle - Contest"
Heinz "Ketchup Puzzle - Contest"
Heinz "Ketchup Puzzle - Contest"
Heinz "Ketchup Puzzle - Contest"

Ketchup brand Heinz prepared a remarkable advertising campaign by creating a single color (ketchup color) puzzle with 570 pieces. 

Advertising Agency: Rethink, Canada

CCO: Aaron Starkman
Creative Director: Mike Dubrick
Art Director: Zachary Bautista
Writer: Geoff Baillie
Designer: Erin Maguire
Strategist: Julian Morgan
Producers: Anna Tricinci, Todd Harrison
Photographer: Alex Butt
Print Producer: Narine Artinian
Editor: Tyler Erdelac
Account Services: Amy Greenspoon, Kai de Bryun Kops, Allie Kennedy
Audio House: Vapor Music
Audio Engineer: Art Mullin

The monotony of the puzzle solution is associated to how slowly the sauce flows from the classic packaging. 

Extra video
Country
Canada
Media
Integrated

Category

Brand

Ad Agency
Rethink
By adRuby, 8 May, 2020

Similar content

Heinz "Heinz Pour Perfect Bottle"

The smack, the shake, the roll, or maybe a butter knife?

Heinz print ads

Heinz: Manzano

Advertising Agency: Leo Burnett, San José, Costa Rica

Heinz print ads

Heinz: We've made seriously cheesy

We've made seriously cheesy

Advertising Agency: DDB, New Zealand

Heinz "Take It Heinz" by Dude

Heinz is one of those marketing players that have a special place in advertising history.

Heinz print ads

Heinz: Make your children fall asleep easily

Make your children fall asleep easily as you wish at anytime.

Heinz Ketchup print ads

Heinz Ketchup: Grown not made

Client: Heinz Ketchup

Advertising Agency: Leo Burnett, Cairo, Egypt

Heinz Classics Soup Love

Client: Heinz Classics Soup

Advertising Agency: AMV BBDO, UK

Heinz: Bring Food to Life

Advertising Agency: AMV BBDO, London, UK

Heinz Ketchup ads

Heinz Ketchup: Helping egyptian fast-food restaurants

Helping egyptian fast-food restaurants stay in business since 1992.

Heinz ads

Heinz: Extra strong garlic sauce

Extra strong garlic sauce

Advertising Agency: N=5, Amsterdam, The Netherlands

Heinz print ads

Heinz: It has to be Heinz.

It has to be Heinz.

Advertising Agency: Bruckner Yaar Levi, Tel-Aviv, Israel

Heinz: Mr Peri Peri

Looking for a safe Chilli taste adventure for your meals, never fear, Mr Peri Peri is here.

Heinz print ads

Heinz: Hot with a little sweetness.

Hot with a little sweetness.

Advertising Agency: Leagas Delaney, Shanghai, China

Heinz Tomato Ketchup ads

Heinz: Sketch up

Advertising Agency: Leo Burnett India, Mumbai, India

Heinz "Celebrating 150 Years of Heinz" by BBH

Heinz, home of the ketchup you know and love, is celebrating its 150th anniversary with the launch of the campaign -

McDonald's "Peely Peely" by Leo Burnett

With a shared ambition to make the Monopoly game more famous than ever, we developed a campaign to compel more and mo

Burger King "The Moldy Whopper" #NoArtificialPreservatives

Burger King "The Moldy Whopper" #NoArtificialPreservatives

The beauty of real food is that it gets ugly.

Tampico "The flavor that fits your day"

Tampico "The flavor that fits your day"

Bravo / BBG studied the product's consumer profile and, from there, we created the customer journey, which guide

New Mini Hash Browns: A Tasty Tribute to McDonald's Iconic Classic

McDonald's has long been synonymous with fast food and iconic menu items.

Mars print ads

Mars: Jumbone

Advertising Agency: BBDO, Moscow, Russia