Heinz "Ketchup Puzzle - Contest"

Heinz "Ketchup Puzzle - Contest"
Heinz "Ketchup Puzzle - Contest"
Heinz "Ketchup Puzzle - Contest"
Heinz "Ketchup Puzzle - Contest"

Ketchup brand Heinz prepared a remarkable advertising campaign by creating a single color (ketchup color) puzzle with 570 pieces. 

Advertising Agency: Rethink, Canada

CCO: Aaron Starkman
Creative Director: Mike Dubrick
Art Director: Zachary Bautista
Writer: Geoff Baillie
Designer: Erin Maguire
Strategist: Julian Morgan
Producers: Anna Tricinci, Todd Harrison
Photographer: Alex Butt
Print Producer: Narine Artinian
Editor: Tyler Erdelac
Account Services: Amy Greenspoon, Kai de Bryun Kops, Allie Kennedy
Audio House: Vapor Music
Audio Engineer: Art Mullin

The monotony of the puzzle solution is associated to how slowly the sauce flows from the classic packaging. 

Extra video
Country
Canada
Media
Integrated

Category

Brand

Ad Agency
Rethink
By adRuby, 8 May, 2020

Similar content

Heinz "Heinz Pour Perfect Bottle"

The smack, the shake, the roll, or maybe a butter knife?

Heinz: Mr Peri Peri

Looking for a safe Chilli taste adventure for your meals, never fear, Mr Peri Peri is here.

Heinz print ads

Heinz: Hot with a little sweetness.

Hot with a little sweetness.

Advertising Agency: Leagas Delaney, Shanghai, China

Heinz "Celebrating 150 Years of Heinz" by BBH

Heinz, home of the ketchup you know and love, is celebrating its 150th anniversary with the launch of the campaign -

Heinz Tomato Ketchup ads

Heinz: Sketch up

Advertising Agency: Leo Burnett India, Mumbai, India

Heinz print ads

Heinz: Manzano

Advertising Agency: Leo Burnett, San José, Costa Rica

Heinz print ads

Heinz: We've made seriously cheesy

We've made seriously cheesy

Advertising Agency: DDB, New Zealand

Heinz "Take It Heinz" by Dude

Heinz is one of those marketing players that have a special place in advertising history.

Heinz print ads

Heinz: Make your children fall asleep easily

Make your children fall asleep easily as you wish at anytime.

Heinz Ketchup print ads

Heinz Ketchup: Grown not made

Client: Heinz Ketchup

Advertising Agency: Leo Burnett, Cairo, Egypt

Heinz Classics Soup Love

Client: Heinz Classics Soup

Advertising Agency: AMV BBDO, UK

Heinz: Bring Food to Life

Advertising Agency: AMV BBDO, London, UK

Heinz Ketchup ads

Heinz Ketchup: Helping egyptian fast-food restaurants

Helping egyptian fast-food restaurants stay in business since 1992.

Heinz print ads

Heinz: It has to be Heinz.

It has to be Heinz.

Advertising Agency: Bruckner Yaar Levi, Tel-Aviv, Israel

Heinz ads

Heinz: Extra strong garlic sauce

Extra strong garlic sauce

Advertising Agency: N=5, Amsterdam, The Netherlands

Mentos: big surprises can be hidden in small oportunities

A poster 3 times more surprising shows that big surprises can be hidden in small oportunities.

Tic Tac: 3 pretty playful minutes

Tic Tac: 3 pretty playful minutes

Advertising Agency: La Comunidad, Buenos Aires, Argentina

McDonald's

McDonald's: "The new McDonald's app" by TBWA

Advertising Agency: TBWA\Switzerland, Zurich, Switzerland

Cadbury with Jamie Redknapp and Gary Neville

"We are giving you the chance to win an experience with a Premier League legend, plus thousands of other fantastic Ca

Haagen-Dazs "The Beard Bib"

Haagen-Dazs "The Beard Bib" by VMLY&R

Many men with beards avoid eating ice cream in public to avoid the embarrassment of a messy beard.