Microplastics are omnipresent in our daily lives, particularly in cosmetic and household products. Once they make their way into the environment, they are practically impossible to eliminate. They remain there forever, polluting the oceans and aquatic habitats, spreading throughout the ecosystem. Once they are swallowed by marine animals, they end up in our food, where they cause serious health problems.
Advertising Agency: ici Barbès, Paris, France
Client: Surfrider Foundation
Creative Director: Alexandre Drouillard
Artistic directors: Hugo Trabelsi, Gabriel Bonete
3D artist : Robin André-Bourguignon
Advertiser manager: Rémi Sico, Lucille Arbeille
Agency consultant: Louisa Mangione