Jeep "Take The Wheel" by Miami Ad School
Jeep "Take The Wheel" print
Jeep "Take The Wheel" print
Kindly note that this is STUDENT SPEC WORK and has not been commissioned by the brand.
The credits are as below:
Advert title: Take The Wheel
Campaign name: Take The Wheel
Media: Print
Industry: Automobile
Published: April, 2019
Market: Global
Language: English
Advertising School: Miami Ad School, Mumbai, India
Advertiser: Jeep
Brand: Jeep
Copywriter: Palak Kapadia
Art Directors: Ria Kulkarni, Saloni Doshi
Synopsis: Between the years 2010 and 2015, mainstream small SUV sales to women rose 34%, compared to a 22% increase for men, according to a Bloomberg report. However, SUVs aren’t marketed to them. Jeep wants to help change this.
Modern women don’t want to sit next to the man while he drives. We make Jeep a celebration of young and adventurous women who go from a conference room to a mountaintop café on a whim. These are women who know no bounds and neither should their vehicle.
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