Les Restaurants du Cœur "We Still Need Us"

Started 35 years ago, what was once meant to be a temporary operation has since become an association that has distributed millions of meals to the underprivileged. This year Restos du Coeur is needed more than ever, and so is in need more than ever. To raise awareness and encourage donations, the organization, Brand Station & Change and Birth created "We Still Need Us".

When Coluche created Les Restos du Coeur, he would have never guessed that his "little idea" - which was supposed to be temporary - would still be very relevant and even more important today, in 2020.

Indeed, since the first lockdown, Les Restos du Coeur has witnessed a considerable increase in the number of people needing its help.

In the face of this poverty outbreak, les Restos du Coeur, now more than ever, need the help of all those who are willing to lend a hand, whatever form it takes. The association launches a strong and poignant film to call for donations, which will be broadcast on TF1 on Tuesday, November 24th.

The film - created by the agencies Brand Station and Change, directed and produced by Birth - depicts an ideal world where no one needs the help of the association and its volunteers anymore. But the reality is very different.

France is reaching an alarming state: nearly 10 million people live in poverty today, meaning Les Restos du Coeur are more needed than ever. In turn, they also need everyone more than ever, to help those in need and raise awareness about their fight against poverty and exclusion.

BRAND : Les Restaurants du Cœur

Campaign: On a toujours besoin de nous

Product group head: Les restaurants du Cœur

AGENCY: BRAND STATION & CHANGE

C E O: Patrick Mercier

Executive Creative Director: Samy Benama & Damien Guiol

Art Director & Copywriter: Samy Benama & Damien Guiol

Account director: Laëtitia Neves

Head of production: Laëtitia Neves

PRODUCTION COMPANY

Production Company: Birth

Producer CEO & Founder: Hugo Legrand-Nathan