Sunrise to sunrise – with Elsa Bleda and the Lexus UX self-charging Hybrid SUV. New Horizons with the self-charging hybrid.
Lexus UK boss Ewan Shepherd said: "The UX is a very significant launch for us in the premium SUV segment, delivering a great driving performance with a distinctive design. We wanted to make an impact with this ad and urban explorer, Elsa Bleda, was the perfect choice to deliver this with her distinct and memorable photography which perfectly captures the spirit of adventure while driving the UX."
Dave Bedwood, The&Partnership, executive creative director said : "The new Lexus UX was designed for people who live in the city and who love discovering new ideas and places. Elsa Bleda is a photographer that embodies this spirit; it’s clear that she sees the world differently, always searching for a new horizon. Through selecting her as our protagonist, we take the audience through a journey of discovery; never quite knowing what she’s looking for, but experiencing a place, a person, a moment with her"
CLIENT
BRAND: Lexus Europe
GENERAL MANAGER: Michael Tripp (Brand Communications)
SENIOR MANAGER: Vincent Tabel (Brand & Communications)
BRAND MANAGER: Christophe Meulemans (Communications)
CREATIVE AGENCY
CREATIVE AGENCY: The&Partnership London
PRODUCER: Alfie Glover-Short, Anthony Borkett
EXECUTIVE CREATIVE DIRECTOR: Yan Elliot and Micky Tudor
CREATIVE DIRECTOR: Dave Bedwood
ACCOUNT MANAGEMENT: Jessica Sammonds
BUSINESS DIRECTOR: Benedict Pringle
PLANNING DIRECTOR: Matthew Bamford-Bowes
CREATIVES: Tom Dixon, Jo Griffin
EXECUTIVE PRODUCER: Charles Crisp
CEO: Sarah Golding
PRODUCTION COMPANY
PRODUCTION COMPANY: Skunk London
EXECUTIVE PRODUCER: Kate Taylor
DIRECTOR: Georgi Banks-Davies
DOP: Kenji Katori
PRODUCER: Toby Courlander
EDITOR: Leo King
POST PRODUCTION / VFX
POST PRODUCTION COMPANY: The Mill
COLOURIST: Simone Grattarola @ Time Based Arts
PRODUCER: Manon Hartzuiker
2D LEAD: Adam Maynard, Andrew Wood (Barnsley)
PRODUCTION ASSISTANT: Laura Pereda
MUSIC
MUSIC COMPANY: Be Norway
ARRANGER: Erwan Castex
PERFORMER: Rone
SOUND
SOUND COMPANY: 750mph
SOUND ENGINEER: Sam Ashwell
Ad Agency
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