LONAS SHEEP POSTER
Advertised brand:
LONAS MATTRESSES ("UAB" Lonas)
Advert title(s):
SHEEP
Headline and copy text (in English): SWEET DREAMS.
Advertising Agency: Alberto Berton, Vilnius, Lithuania
Agency website: http://
www.albertoberton.com
Creative Director: Alberto Berton
Art Director:
Alberto Berton
Copywriter:
Alberto Berton
Photographer:
Saulius Serapinas
Additional credits:
Retouching: Cyclopas (Vilnius)
Published: March, 2014
Short rationale: Image campaign for a mattresses’ manufacturer, based on the visual stereotype of the man, who can’t sleep, counting sheep.
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