A Love Letter to Our Real Valentines: Cats & Their Delectable Delights

Let’s be honest. Valentine’s Day isn’t just for starry-eyed couples exchanging chocolates and roses. For many of us, our true loves are the ones with whiskers, soft paws, and a purr that could melt even the coldest February morning.

And what better way to celebrate our feline soulmates than with a gift that speaks their language? Forget flowers. Skip the fancy dinners. The way to a cat’s heart? A Delectables Squeeze Up treat, of course!

Love is Lickable: Hartz & Cutwater’s Purrfect Valentine’s Activation

In the spirit of romance, petcare leader Hartz and their creative powerhouse Cutwater have orchestrated a heartwarming campaign for cat lovers everywhere. Their Valentine’s Day activation, affectionately named #BeMyMainSqueezeUp, is a lovefest of influencer-led content, adorable cat videos, and—best of all—a limited-edition heart-shaped box of Delectables Squeeze Up treats. Because who says only humans get special Valentine’s gifts?

Cat influencers (yes, that’s a real thing, and it’s wonderful) like Pearl’s Ragdolls (@pearlsragdolls), Champagne (@champagneunicorns), and DieselCat (@itsdieselcat) have joined the movement, sharing swoon-worthy videos of their furry darlings delighting in their favorite treats.

The internet is eating it up—1.9 million impressions and counting. Because if there’s anything social media can agree on, it’s that cats being pampered is peak entertainment.

When Your Cat is Your Valentine

This campaign taps into a truth that many of us already embrace: cats aren’t just pets—they’re family. And with “My Cat Is My Valentine” trending, it’s clear that pet parents everywhere are leaning into this love story.

As Louisa Guo, Hartz’s Director of Marketing (Cat Treats), explains, “With Delectables Squeeze Up’s red box, heart logo, and unique bonding experience, Valentine’s Day was the perfect match.” And she’s right. The internet already finds cats irresistibly adorable. Now, they’re getting the royal treatment they deserve.

The Heart of the Matter

Beyond the likes, shares, and thousands of adorable cat videos, this campaign is about something deeper: celebrating the everyday moments of love we share with our feline friends. Whether it’s a slow blink, a soft nuzzle, or the way they weave between our legs like we’re their entire world—cats remind us of pure, uncomplicated love.

So this Valentine’s Day, let’s follow the lead of Hartz and Cutwater. Let’s celebrate our whiskered sweethearts with treats they adore. After all, in the grand tale of love, our cats have always been the main squeeze.

Credits:

Client: Hartz

President and Chief Operating Officer: Tina Le Lay

Vice President of Marketing: Dai Kageyama

Senior Director of Marketing (Cross-Category): Stacy Kisla

Marketing Director (Cat Treats): Louisa Guo

Associate Brand Manager (Cat Treats): Matina Ypsilantis

Marketing Coordinator (Cat Treats): Madeline Canete

Agency: Cutwater

Founder & Chief Creative Officer: Chuck McBride

Principal & President: Christian Hughes

Creative Director: Amy Su