Mashreq Bank "The World is Tricky" by TBWA

Home to two of the globe’s most visited airports and renowned airlines, the UAE has established its reputation of being one of the most connected travel hubs in the world. With traveling comes luggage, loads of it, and airlines mislay 25 million of those per year (BBC News, 2019). With so many flights departing from UAE airports, the risk of offloading and losing luggage is at an even higher risk. Lost luggage is the last thing a traveler wants to experience and with so many documents at hand, it’s easy for passengers to forget about baggage loss insurance.

Based on the insight that many of the most visited destinations have homonymous cities somewhere else on earth, Mashreq Bank took this opportunity to promote an often-disregarded credit card benefit: Baggage loss insurance.

Because if the world can be confusing for us, it could also be tricky for our luggage.

In case your luggage goes to the wrong one. Free baggage loss insurance with your Mashreq credit card.

In case your luggage goes to the wrong one. Free baggage loss insurance with your Mashreq credit card.

Advertising Agency: TBWA\RAAD, Dubai, United Arab Emirates

Executive Creative Director: Bruno Bomediano, Manuel Bordé
Chief Creative Officer: Walid Kanaan
Senior Art Director: Pedro Velasquez, Oswaldo Sá
Senior Copywriter: Leonardo Konjedic