McDonald's: The Hunger Monster showed up?

Hunger Monster
Hunger Monster
Hunger Monster
Hunger Monster

A monster that is always creeping in at night, when all restaurants are closed and nothing can help it but some delicious McDonald's meal. That is the Hunger Monster. And to help people fight it, McDonald's started McNight in Brazil, a special deal only valid during the night time.

The Hunger Monster's favorite dish. After supporting actresses in horror movies.
The Hunger Monster showed up? Here's the silver bullet.

Client: McDonald's

Advertising Agency: DM9DDB, São Paulo, Brazil
Creative Director: Adriano Alarcon, Victor Sant´anna
Art Director: Maicon Pinheiro, Luiz Duarte, Gustavo Frazão
Copywriter: Alexandre Freire, Paulo Costa, Mario Lins
Illustrator: Davila Studio

Country
Brazil
Media
Print

Category

Brand

Ad Agency
DM9DDB
By adRuby, 10 April, 2019

Similar content

McDonalds advertisement

The hunt isn't over yet.

"The hunt isn’t over yet."

Advertising Agency: Cossette, Montréal, Canada

McDonald's ads

McDonald's: Signs

Advertising Agency: TBWA, Paris, France

McDonald's "Iftar Sand Clock"

McDonald's in Saudi Arabia has found a way around the ban on food and drink advertising during Ramadan. McDonald

McDonald's print ads

McDonald's: Dupla Sajtos McRoyal

Advertising Agency: DDB, Budapest, Hungary

McDonald's: the Chicagoland Burger Build Off finalists

Advertising Agency: Cossette, Chicago, USA

McDonald's "McStatistics" by DDB

McDonald's "McStatistics" by DDB

Times you indulge on'e sweet tooth: Always / Exceptional

McDonald's print

McDonald's "Help your kitchen to stay clean"

Help your kitchen to stay clean. Order your meal at McDelivery.

Advertising Agency: DDB, Vienna, Austria

McDelivery: Short lunch break?

McDelivery: Short lunch break?

Swamped with work in the office, and no time for a proper lunch break?

McDonald's: When you make people happy, you never get old.

When you make people happy, you never get old.

Advertising Agency: thjnk, Germany

McDonald's "24hs service" by TBWA

McDonald's "24hs service" by TBWA

To communicate that McDonald's has 24hs service we did a visual synthesis where we showed the time-lapse of

McDonald's "Skip the dishes"

McDonald's "Skip the dishes" dirty dishes

When McDonald's launched the Czech delivery service, DDB Prague was supposed to cre

Leo Burnett and McDonald's "Actually Get Your Money’s Worth" campaign

In today’s economy, where inflation looms large and every penny counts, McDonald's and advertising agency Leo Burnett

McDonald's - Action Heroes

Advertising Agency: DDB, Helsinki, Finland

Dual lane drive-thru is here.

McDonald's: Dual lane drive-thru is here.

Dual lane drive-thru is here.

Advertising Agency: Leo Burnett, London, UK

McDonald's: Come as you are

McDonald's: Come as you are

Come as you are.

Advertising Agency: BETC, Paris, France

McDonald's ads

McDonald's Click

"One click ordering at gomcdo.fr"

McDonald's - Children's Day, Rock Paper Scissors

Advertising Agency: Fahrenheit DDB, Lima, Peru

McDonald's: Saver Menu - Petrol Pump

Client: McDonald's

Advertising Agency: Leo Burnett, London, UK

McDonald's: The Secret Secret Menu Challenge Denial Video

McDonald’s Canada’s Non-Communications Director explains what you should already know: There is no S

McDonald's "Happy Moving Day"

McDonald's "Happy Moving Day"

In the Canadian province of Quebec, it is a tradition that rental contracts all end on the same day, a situation that