McDonald's "Iftar Sand Clock"

McDonald's in Saudi Arabia has found a way around the ban on food and drink advertising during Ramadan. McDonald's found a way to promote their products without breaking this rule.

Turning outdoor McDonald's Drive-Thru screens into Ramadan Iftar Sand Clocks, falling grains of sand slowly reveal the exact time customers can break their fast. Taking 12 hours for the sand to fall – exactly the period of fasting – the grains of sand come together to form a McDonald’s meal. When the meal is complete, customers are free to order and enjoy it… just in time for Iftar! The Iftar Sand Clock is also running on McDonald’s social media stories, with special promo codes that are only revealed once the sand completely falls. By doing this, it supports their McDelivery operation to increase sales for a quarantined nation.

Advertising Agency: Leo Burnett, Saudi Arabia

Advertising was placed on social networks and on digital screens.

Extra images
McDonald's "Iftar Sand Clock"
McDonald's "Iftar Sand Clock"
McDonald's "Iftar Sand Clock"

Category

Ad Agency
Leo Burnett

Brand

Media
Integrated
Country
Saudi Arabia
By adRuby, 7 May, 2020

Similar content

McDonalds print advertisement

McDonald's: Big ones, small ones

Big ones, small ones, this way up ones and of course, the red one.

Client: McDonald's Happy Meals

McDonald's "Hungry? McDelivery"

McDonald's "Hungry? McDelivery"

Corona forced McDonald’s to shut down all their restaurants in Germany.

McDonald’s - All Day Breakfast

"Good Morning"

Client: McDonald's

Agency: Leo Burnett Chicago

McDonald's "Peely Peely" by Leo Burnett

With a shared ambition to make the Monopoly game more famous than ever, we developed a campaign to compel more and mo

New Mini Hash Browns: A Tasty Tribute to McDonald's Iconic Classic

McDonald's has long been synonymous with fast food and iconic menu items.

McDonald's: America is here

Advertising Agency: Leo Burnett, UK

McDonald's ads

McDonald's: Creative Marketer of the Year

Celebrating Cannes Creative Marketer of the Year.

McDonald's: a collection of signs

For years, McDonald's signs across the country have been used to spread messages of love, hope and r

McDonald's: The Journey to Christmas

Advertising Agency: Leo Burnett, London, USA
Creatives: Phillip Meyler, Darren Keff

McDonald's ads

McDonald's - How does the Happy Meal stack up?

How does the Happy Meal stack up?

Advertising Agency: Leo Burnett, Sydney, Australia

Leo Burnett and McDonald's "Actually Get Your Money’s Worth" campaign

In today’s economy, where inflation looms large and every penny counts, McDonald's and advertising agency Leo Burnett

Dual lane drive-thru is here.

McDonald's: Dual lane drive-thru is here.

Dual lane drive-thru is here.

Advertising Agency: Leo Burnett, London, UK

McDonald's: Saver Menu - Petrol Pump

Client: McDonald's

Advertising Agency: Leo Burnett, London, UK

We all have McDonald's in common

The story of a single mum who makes the tough decision of asking her boyfriend, Dave, to move in with her and her chi

The Festive Magic of McDonald's: A Campaign for the Christmas Chaos

The holiday season is a time of joy, generosity, and, let’s face it, stress.

McDonalds ads

McDonald's Fries

"Best Fries on the Planet campaign is a multi-tiered, non-traditional consumer engagement plan designed to embrace an

McDonald's: We all have McDonald's in common

Advertising Agency Leo Burnett, UK

McDonald's: Good Morning Oscars

Client: McDonald's

Agency: Leo Burnett Chicago

The Art of the Famous Order: McDonald’s and Stormzy Craft a Cultural Moment

A great advertisement does not merely sell a product. It sells a feeling.

McDonald's ads

McDonald's: McDonald's Filet-O-Fish

Client: McDonald's Filet-O-Fish

Advertising Agency: Leo Burnett, Jeddah, Saudi Arabia