Metro: If you're getting nervous, imagine our opponents

"Not everything has a price.
To be well informed, for example.
Present in 23 countries and distributed free in over 180 cities, Metro brings the top stories of the city, the country and the world. Welcome to the world of Metro."

"It does not seem like it, but this newspaper was printed entirely in green ink.
Metro is the greenest newspaper's in country. Ecological used ink made with raw materials bioderivadas and is printed on paper certified with the FSC label, a guarantee of responsible forest management."

"The Metro news has such a serious commitment to the environment that they decided to put it on paper.
Metro is the greenest newspaper's in country. Ecological used ink made with raw materials bioderivadas and is printed on paper certified with the FSC label, a guaranteed of responsible forest management."

"Only two more days left for us until we begin to breathe football. And out opponents begin to suffocate.
The World Cup begins on June 11. If you're getting nervous, imagine our opponents. Metro is the crowd: cheering towards a hexa, Brazil!"

Advertising Agency: Lua Branca, Sao Paulo, Brazil

Creative Director: Rodrigo Gonzalez / Head of Art: Caio Grafietti / Art Directors: Leandro Sanches, Caio Grafietti
Copywriters: Marcelo Marcondes, Marcelo Diniz / Photography: Alexandre Rielo