MINI - Why would you need two legs?

Mini
Mini

MINI - Why would you need two legs?

Objective: To communicate the MINI with an automatic gear box during the International Horror Film Festival, Lisboa MOTELX.

Insight: You only need one leg to drive a MINI with an automatic gear box.

Solution:The solution was to drop in to the lobby floor of the theatre realistic left legs with the message: “Why would you need two legs? Mini with automatic gear box from 21.950€"

Advertising Agency: Normajean, Portugal

Creative Directors: Tiago Alvorão, Alexandre Nobre / Art Director: Marco Leal

Copywriter: André Peixoto / Make-up Artist: João Rapaz / Account Supervisor: Hugo Vaz

Country
Portugal
Media
Print

Category

Brand

Ad Agency
Normajean
By adRuby, 25 September, 2014

Similar content

Mini ads

Mini: Throw another door on the Mini

Throw another door on the Mini

Advertising Agency: Ogilvy, Melbourne, Australia

MINI ads

MINI: Wicked. Happy Halloween

"Wicked. Happy Halloween.

We only come out at night. Happy Halloween."

MINI: A Passenger’s Guide to the New MINI Countryman

1. The front seat. A coveted spot second only to the driver’s.

MINI ads

Mini: Suddenly, everything else seems old.

Suddenly, everything else seems old.

Advertising Agency: Anomaly, Toronto, Canada

MINI

The new MINI. The new original

Advertising Agency: GITAM BBDO, Tel Aviv, Israel

Mini Cooper ads

Mini Cooper: Texing and driving don’t mix.

Texing and driving don’t mix.

Client: Mini Cooper

Advertising Agency: Publicis, Mexico

Mini Cooper: Don't makeup & drive

There's a place for everything. Don't makeup & drive.

MINI "Nice to Meet You Again"

MINI's Grand Gathering: Introducing the New MINI Lineup in a Digital Era

Mini ads

Mini: Here's to you Peter

Here's to you Peter and your furry friend 'Hamish'.

Advertising Agency: IRIS, London, UK

mini ad

Win a Mini Ad

Advertising Agency: Agency.com\TBWA, Brussels, Belgium

Creative Director Online: Gert Pauwels / Creative Direct
Mini

MINI Made a Big Impression with the Sphere in Las Vegas

The iconic British car brand MINI has launched its all-new MINI family with a spectacular

MINI Knightsbridge

MINI Knightsbridge: a top speed of 205 km/h

The Knightsbridge comes standard with a panoramic glass sunroof, a top speed of 205 km/h,

MINI ads

MINI Cars Become Toys. Wind It.

Briefing: Create buzz for MINI in the wonderful city of Rio de Janeiro.

MINI print

Mini is its own soundtrack

While others play playlists the Mini is its own soundtrack.

Toyota advertisement

Toyota: "Don't story and drive."

"Don't give your story a bad ending."

Don't story and drive.

Client: Toyota

Chevrolet

Chevrolet "Free Hands Parking Assist" by McCann

Parking a car is a matter of concentration and skills. Focus. Absorption. There is no time for anything else.

Volkswagen "ID. BUZZ 100% Electric | Save the Earth"

Volkswagen "ID. BUZZ 100% Electric | Save the Earth"

Advertising Agency: Avraham Adv., Telaviv, Israel

Client: Volkswagen

Smart "Bad Parking" ready to park

Smart "Bad Parking" ready to park

To advertise its new parking feature, smart pokes fun at badly parked e-scooters.

Ford Mustang

Ford Mustang "Don't lose sight of your dreams"

Advertising Agency: BBDO Group, Germany

Client: Ford

Ford's "Winter Heroes" support the Swedish Ski Association

Ford introduces its new "Winter Heroes" advertising campaign.