Murdoch University "Imprint" Free your think

"Flames breathing life into forests."

We are discovering when, where and how prescribed burns can be used to preserve our biodiversity. This trailblazing research will not only save unique ecosystems, but allow us to live next to nature and not fear it.

Imagine if DNA data could give you more time.

We are leading the fight against rare diseases, making ground-breaking genetic discoveries that are changing the life trajectory of patients now and in the future.

Using space tech to save whale sharks.

Our researchers have harnessed NASA technology to help save endangered whale sharks. Rallying citizen scientists from around the world, we can now track whale shark populations from space and lead the fight for conservation on earth.

The advertising campaign employs strong visual metaphors to illustrate Murdoch research stories that have connected surprising ways of thinking to find real-world solutions.

Advertising Agency: Wunderman Thompson, Perth, Australia

Client: Murdoch University

Director Marketing & Communications: Neil Cullingford
Associate Director Brand And Marketing: Kristen Tyler
Brand Marketing Manager: Siobhain Burn
Research Communications Manager: Alex Brophy
Marketing Coordinator: Lauren Duckworth
Chief Creative Officer: João Braga
Creative Director: Joe Hawkins
Design Director: Melissa Radman
National Chief Strategy Officer: Angela Morris
Creative: Jonti Groth
Creative: Laura Fairclough
Lead Designer And Illustrator: Cameron Jones
Group Engagement Lead: Sharon Heaton
Engagement Manager: Anais Randall
Engagement Manager: Carol-Ann Cronin