Nestle Nutrition Cart is Teaching kids to eat healthy

Facts

Obesity in the Middle East is twice the global rate.

Insight

It's often said, healthy habits start at home. The problem is, families cannot eat healthier if they don't have the right ingredients available to enjoy a balanced diet.

Idea

We turned a kid's shopping cart into an educational tool, by simply adding colour-coded pouches that mirror the balanced food requirements recommended for children in the UAE.

We also partnered with Carrefour and redesigned the supermarket's wayfinders to match the cart - making it fun and easy for kids to follow a balanced diet.

Client: Nestle

Advertising Agency: Geometry Global, Dubai, United Arab Emirates