The New York Times "Alexa Reads The News"

While journalism is plagued with various issues, there is one which is often ignored. Our inability to distinguish fact from opinion. New York Times in partnership with Amazon Alexa used the most popular way of listening to headlines, through voice assistants, to help people recognize the difference. 

Brand: The New York Times
Campaign Name: Alexa Reads The News
Published In: July 2019
Contributors: Apaar Singhal, Yashashree Samant - Copywriter, Siddhant Karale - Art Director, Mehak Marwah - Creative Strategist
School: Miami Ad School, Mumbai

Extra images
The New York Times "Alexa Reads The News"

Category

Ad Agency
Miami Ad School

Brand

Media
TV / Film
Country
India
By adRuby, 28 August, 2020

Similar content

The New York Times "The Deep Search"

When googling a topic, nobody goes further than the first page.

The New York Times print ads

The New York Times: Roots are stronger than walls

Roots are stronger than walls

13th Street

13th Street:Turning primetime into crimetime.

Turning primetime into crimetime.

Client: 13th Street

The Times "Time To Act"

Title: Time To Act

School: Miami Ad School San Francisco

Spotify Sign-In

Spotify Sign-In

There are 270 million cars in the U.S and in those cars, millions of people commute for 35 minutes each way on averag

Metro ads

Metro: Daily information you should know

Daily information you should know.

Advertising Agency: Miami Ad School, Madrid, Spain

Wired: it’s not just about posting comments

Context: Wired, the leading technology and culture magazine, clocks 20.

Penguin Audiobooks: Book Trailers

Books are promoted awfully and movie trailers are awesome.

The Avengers

Marvel Studios "The Avengers"

How do you promote a Marvel Studios movie with multiple superheroes?

Spotify: Technology should keep us connected

Technology should keep us connected. With Spotify Swap, we can share a moment with music lovers anywhere.

Google + HMCT "Play The Protest"

Google + HMCT "Play The Protest"

Short rationale: This project was created as a D&ad New Blood entry

La Voz del Interior: Some drivers are lucky

Advertising Agency: Ogilvy & Mather, Buenos Aires, Argentina

Paramount: Terminator Genisys

He's back. Watch the new Terminator Genisys big game spot starring Arnold Schwarzenegger.

Amazon Prime Video "The live trailer"

Creative Idea:

Amazon Prime "The Pogmentary – Born ready"

More than a football success story, the prime video documentary about Paul Pogba, is about a mindset

Berlitz ads

Berlitz: Learn to understand foreign sounds.

Learn to understand foreign sounds.

Advertising Agency: Miami Ad School, Hamburg, Germany

Burger King

Burger King: Delivery 5535-1364

Advertising School: Miami Ad School, São Paulo, Brazil

Jeep "Take The Wheel" by Miami Ad School

Jeep "Take The Wheel" by Miami Ad School

Kindly note that this is STUDENT SPEC WORK and has not been commissioned by the brand.

Mix against AIDS

In Brazil, surveys have shown that the number of HIV cases keeps growing among young people.

ESPN: Snake Eyes

Advertising Agency: Creative Works, USA