The New York Times "The Deep Search"

When googling a topic, nobody goes further than the first page. We settle for what we can conveniently find, while in reality, not every piece of truth could be discovered with such ease.

So, in order to involve our readers in the rough pursuit of the truth that The New York Times has always been rooted for, we place all The New York Times articles at the bottom of the Google Search results, getting them to keep scrolling down deeper and deeper, experience the thrill of pursuit, step out of their bubbles and read through various perspectives on their way to the ultimate truth.

Advertised brand: The New York Times

Advert title(s): The Deep Search

Headline:

Keep searching. Get to the bottom of it. That's where the truth is.

Advertising School: Miami Ad School, Berlin, Germany.

Copywriter: Quynh Tran, Arief Dharmawan Britanti

Published: February 2020