Skip to main content
Home

ad Ruby

Main navigation

  • Home
  • Print
  • Outdoor
  • TV / Film
User account menu
  • Contact
  • Log in

Breadcrumb

  1. Home
  2. Optic 2000
  3. Optic 2000 "As far as the eye can see"

Optic 2000 "As far as the eye can see"

Disability is not a barrier to creativity and artistry, and the new exhibition As Far as the Eye Can See seeks to prove just that. Conceived and organized by Australie.GAD for French opticians network Optic 2000, this project aims to raise awareness about visual impairment through a unique photo exhibition entirely created by artificial intelligence (AI) based on memorable mental images described by visually impaired individuals.

Partnering with the Valentin Hauÿ Association, named after the founder of the first school for the blind in 1785, the Optic 2000 corporate foundation, French eyewear company Lissac, and Audio 2000, a network of hearing specialists, As Far as the Eye Can See creates a joint effort to make an invisible disability visible. By revealing the memories of four visually impaired people through images designed by AI with the help of a photographer-artist, the exhibit showcases unique images that have never before existed outside of the individuals' minds.

Photographer Marc Da Cunha Lopes worked closely with each visually impaired individual to fine-tune their memories and push the realism of each image as far as possible. The resulting images will be exhibited in the Parisian art gallery Atelier 13 Sévigné from April 5-8. The exhibit will be fully accessible to visually impaired individuals, with braille translations of all signage and a website developed to meet digital accessibility standards so the works can be heard through audio descriptions.

Beyond the exhibit, the works will be sold for 750€ apiece, with all proceeds going to the Valentin Hauÿ Association to offer cultural and sports activities for the visually impaired and blind. Additionally, a touching and emotional film comprised of scenes of the discussions between the visually impaired individuals and the photographer will be shown, highlighting the special bond forged between them during the project.

As Far as the Eye Can See is a testament to the transformative power of art, AI, and community in raising awareness for visual impairment. By making the invisible visible and showcasing the creative abilities of visually impaired individuals, the exhibit challenges the misconceptions surrounding disability and proves that with the right support, anyone can contribute to creative and artistic projects.

AUSTRALIE.GAD CREDITS
Co-president: Gilles Masson
Associate General Manager - Creation: Philippe Boucheron
Associate General Manager: Thierry Taglioni
Account Director: Margaux Gilles
Account Manager: Ulysse Boudot
Project Manager: Margot Charrier
Artistic Directors: Tom Camus, Guillaume Paulus, Charles Coussot
Copywriters: Tom Camus, Guillaume Paulus, Barthélémy Desplats
Digital Art Directors: Alix Chabagny, Quentin Sautour
Web Developer: Frédérique Devaux
Head of production: Thomas Laurent
Creative Producer: Jean-Luc Chirio
Photographer: Marc Da Cunha Lopes

Post-production: Firm
Sound Post-production: Plouf

LOVEBOAT CREDITS
Director: Nan Feix
Executive Producer: Marine Garnier

OPTIC 2000 CREDITS
Communications Director : Sandrine Ladoux
Advertising/External Communications Manager: Pierre Vinogradoff


VALENTIN HAÜY ASSOCIATION CREDITS
Communications Director: Emilie Lebre

MUSIC 

"Geist rouge" 

Composed by Flavien Berger 

Extract from “Tout le Monde Aime Jeanne” (Film soundtrack) 

Les Films du Worso exclusively licensed by Pan European Recording 

Edited by Les Films du Worso / Rêverie 

Extra images
Optic 2000 "As far as the eye can see"
Optic 2000 "As far as the eye can see"
Optic 2000 "As far as the eye can see"
Optic 2000 "As far as the eye can see"
Optic 2000 "As far as the eye can see"

Category

  • Public interest
Ad Agency
Australie.GAD

Brand

  • Optic 2000
Media
TV / Film
Country
France
By adRuby, 5 April, 2023
  • Add new comment
  • 213 views

Similar content

Food not included

Brilliant Fridge Campaign: How ELECTRO DEPOT Helped Tackle Hunger in France

Imagine this: you saunter into your kitchen, ready to whip up a meal.

#NePasIgnorer: A Campaign That Demands Action Against Violence Towards Women

In a world where violence against women continues to escalate, campaigns like #NePasIgnorer

Greenpeace ads

Greenpeace: You are driving the coastlines under water.

You are driving the poles to destruction.

You are driving the wind into hurricanes.

League Against - Cancer Prevention ad campaign

Advertising Agency: Y&R, Peru

Pedestrian Council of Australia ads

Pedestrian Council of Australia - Stop Look Listen Think

Don't tune out.
Stop Look Listen Think

Médecins du monde

Médecins du monde: Some policies just make you sick!

Client: Médecins du monde (Doctors of the world)

"The best healthcare system in the world?"

Estado de Minas Newspaper

We all share the same water

"We all share the same water. Use it well." March 22 - World Water Day

PETA: Do It Like They Do

Going vegan helps your body function better - including between the sheets.

Earth 911 print

Earth 911: Recycling saves more than trees

Recycling saves more than trees

Advertising Agency: Grey, NY, USA

Amnesty International print ads

Amnesty International: No more bullets in the streets.

No more bullets in the streets.

Advertising agency: Concept McCann, Caracas, Venezuela

Responsible Young Drivers: driver screws up big time

Watch what happens when a Gran Turismo champion starts racing drunk.

Societe de l'assurance automobile du Quebec - Cable

Client: Societe de l'assurance automobile du Quebec

Advertising Agency: Lg2, Quebec City, Canada

World AIDS Day - CONDOMS PROTECT!

Creative Directors: Oliver Drost, Christian Thron

UNHCR's help to survive: The search for Syria

Meanwhile, the war rages in Syria requires nearly 4 million people depending on UNHCR's help to surv

The Ernest Hemingway Foundation

The Ernest Hemingway Foundation: His life was his greatest story.

His life was his greatest story.

Advertising Agency: Ogilvy & Mather, Chicago

Unicef - We Are Family

I am not Olivia Colman.

UNICEF

UNICEF "Toys are us"

Children in countries like Congo, Nigeria, Myanmar, Philippines, and Syria are being recruited forcefully whether to

Dynamic India

Dynamic India "Vote Responsibly" by Latitude

Thousands of Indian farmers commit suicide every year. You have the power to change the future. Vote Responsibly.

CRY "Child labour ends childhood"

CRY "Child labour ends childhood"

In India, about 33 million children between the ages of 5 and 18 years are subject to child labour.

Chrysalis "No Excuses" by R&R Partners

There’s no excuse for domestic abuse. Find help, hope and healing at noabuse.org

Like us on Facebook!

ad Ruby

Friends

»Haut Fashion  »Electric Hunter  »Panorica 

Latest news

Discover Boating "See You Out Here"

PLUM Home with Ideas "project, list, unic, material"

PLUM Home with Ideas "project, list, unic, material"

Cartier at the Watches & Wonders salon

Cartier at the Watches & Wonders salon

Rademar "Unleash you inner wolf and hunt down stress"

Rademar "Unleash you inner wolf and hunt down stress"

LG Cinebeam Ultra 4K Projector "Your own cinema"

Jimmy Choo & Mugler "Capsule Collection"

Jimmy Choo & Mugler "Capsule Collection"

Jeep "Official Sponsor of Lethbridge Hurricanes"

Jeep "Official Sponsor of Lethbridge Hurricanes"

Greenweez "The Community" of an ultra-environmentally friendly lifestyle

Samsung "No Way" Life opens up with Galaxy

Honda Power Equipment

Honda Power Equipment: the UMK450 trimmer

Pagination

  • Previous page
  • 21
  • Next page

Popular ads

Audi ads

Audi: Power, even in nonsense roads

Cologne Zoo "See animals like never before"

Cologne Zoo "See animals like never before"

DS Automobiles Celebrates The Little Prince: ANTOINE DE SAINT EXUPÉRY Collection

Hunger Monster

McDonald's: The Hunger Monster showed up?

Volkswagen ads

Volkswagen Genuine Parts: Would it be the same?

Vegemite "Tastes Like Australia" by Thinkerbell

Vegemite "Tastes Like Australia" by Thinkerbell

Vodafone

Vodafone: No more broken conversations

WWF

WWF: Would you kill somebody for their hair?

McDonald's Late night cravings?

McDonald's "Late night cravings?" by DDB

Surfrider Foundation "Microplastics kill the ocean"

Surfrider Foundation "Microplastics kill the ocean"

Pagination

  • Previous page
  • 21
  • Next page
RSS feed
#McDonald's(129)
#Volkswagen(96)
#Coca-Cola(68)
#Amnesty International(55)
#Samsung(54)
#IKEA(52)
#Audi(50)
#Toyota(49)
#Honda(47)
#Pepsi(41)
#Greenpeace(41)
#Burger King(39)
#WWF(38)
#Ford(38)
#Adidas(37)
#Nike(37)
#Fiat(37)
#BBDO(336)
#DDB(267)
#Ogilvy(239)
#TBWA(218)
#Publicis(202)
#Leo Burnett(180)
#Y&R(174)
#Saatchi & Saatchi(146)
#Grey(133)
#Miami Ad School(130)
#JWT(125)
#McCann Erickson(101)
#Other(88)
#Lowe(62)
#Wieden + Kennedy(60)
#BETC(59)
#Havas(58)
Powered by Drupal