'The Flower' is the new Pan-African campaign for Valentine's Day.
The film tells the story of a beautiful princess who dreams of a legendary flower at the summit of a mountain and how one young man, amongst many, offers her the unobtainable in an ingenious and unexpected way. Directed by acclaimed American animator and creator Scott Benson, the film underlines the importance of the spoken word and illustrates a poetic and timeless Africa in the form of a modern day fairy tale.
Music composed and arranged by Chris Canavaggio and Sean Henry, the film was imagined by Paris based ad agency, Marcel.
Advertising Agency: Marcel, Paris, France
Chief Creative Officer:Anne De Maupeou / Executive Creative Director:Steve o'leary
Copywriter:Antonin Jacquot / Art Director:Souen Le Van
Producer:Cecile Alvarez / Director:Scott Benson
Executive Producer:James Hagger / Client Team Director:Florence Njamfa, Jacek Luczak, Charlotte Bowrey, Karim Mbengue,Patricia Gauroy, Sekou Bah / Planner:Holly Chenu / Agency Producer:Pierre Marcus (Prodigious), Benjamin Besnainou (Prodigious) / Account team:Stephane Pellegrini, Celine Fraquelli, Samira Maarouf / Music & Sound Production:Chris Canavaggio, Sean Henry / Account Manager:Cecile Lejeune
Other Credits:Sound Mix: Chris Canavaggio and Sean Henry Production Assistant: Charles-Philippe Bowles
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