Leroy Merlin with Lessons for Good changed the history of DIY lessons, making them useful to dozens of Italian NGO’s.
The idea was simple and impressive:
moving from the store, the place where Leroy Merlin has always given lessons to clients on how taking care of their houses, to NGO’s places in bad conditions.
Turning unaware clients into volunteers, Leroy Merlin succeded in giving a new life to 50 NGO’s for abandoned children, schools, centers for the elderly and refugee.
Advertising Agency: Publicis, Milan, Italy
Client: Leroy Merlin
Global Chief Creative Officer Publicis WW & CEO Publicis Italy: Bruno Bertelli
Chief Creative Officer:Cristiana Boccassini
Executive Creative Director:Davide Boscacci
Associate Creative Director:Livio Gerosa, Paolo Bartalucci
Copywriter:Francesca Ferracini, Corentin Salignat, Sébastien Rouviere, Paolo Bartalucci
Art Director:Alice Teruzzi, Livio Gerosa
Client Service Director: Simona Coletta
Account:Arianna Di Marco, Silvia Accornero
Senior Strategic Planner: Guglielmo Pezzino
Head of Social Client Services and Strategy: Stefano Perazzo
Senior Social Media Manager: Andrea Biolcatti
Producer: Matilde Bonanni
Camera Operator: Matteo Terzoli
Communication and Brand Director: Stefania Savona
Digital Communication Manager: Cinzia Cali
Project and Community Manager: Caterina Nincevich
CSR Manager: Luca Pereno
Communication and Social Media Manager: Heine Bortone