Every parent loves to share photos that capture the special moments with their baby, but why not videos? Truth is that Mum and Dad’s cellphone contains a whole lost archive of videos capturing the everyday magic of babyhood, that will probably never see the light of day. It's all too much hassle.
Pampers has always celebrated the magic of babyhood in the most joyful, genuine and insightful ways. So we teamed up with Magisto to create a completely new way for parents to create and share those special moments, and it couldn't be easier. Emotion-sense technology selects the best parts of the video and splices them together with graphics and music. It's all sponsored by Pampers, so when these charming parent-made films are shared with friends and family, at zero cost to Pampers, everyone feels closer to the brand.
Advertising Agency: BBR Saatchi & Saatchi, Israel
CEO: Yossi Lubaton / Creative Director: Amir Ariely / Digital Creative Director: Oded Lavie
Group Account Head: Hagai Leeran / Head Of Production & Content: Dorit Gvili
Planning: David Kosmin / Strategic Planner: Rachel friend
Producer: Bosmat Marmarely / Copywriter: Ronen Levin / Art-Director: Shiran Jerochim
Account Supervisor: Lee Bryn / Account Executive: Vicki Tseitlin
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