Pink Ribbon: The Pink Bra

Innovative, effective, creative marketing campaign that created a bra to help underprivileged women in Pakistan detect breast cancer early.

The Pink Bra turns the everyday action of slipping money inside the bra into a breast cancer self-examination exercise.

Credits:
Executive Creative Director: Cristiano Tonnarelli
Creative Team: Jaison Ben, Usman Saleemi
Account Manager: Tiya Fazelbhoy

Brand

Pink Ribbon

Media

Direct Marketing

Country

United Arab Emirates

By adRuby, 11 May, 2016

Add new comment
28 views

Pink Ribbon: Check it before it's removed

Advertising Agency: DDB, Berlin, Germany

Mater Natura: Report the wildlife trade

No animal enjoys feeling like that. Report the wildlife trade.

Amnesty International: Write for Rights

Advertising Agency: Cossette, Montréal, Canada

Fundenic: Let's recycle!

A plastic bag takes until 150 years to disintegrate. Let's recycle!

Tucca: Awesome Magic Coins

Client: Tucca (Association Against Childhood Cancer)

Salvation Army: Shelter+Clothing+Food

Take a look at our new tv spot which is being used as part of The Salvation Army Canada's television campaign.

Amnesty International: stop violence against women

Help us stop Female Genital Mutilation, stop violence against women.

La República: For something to change, we need to know about it

Client: La República

Advertising Agency: Tribal 121, Lima, Peru

IFAW: "If only they were this easy to reproduce." by Y&R

If only they were this easy to reproduce.

Advertising Agency: Y&R, Paris, France

Detran RN - Fragile

Advertised brand: Detran RN

Advert title: Fragile

Headline and copy text:

Instituto Nacional de Seguros: "Be smarter, do not run a red light" by Ogilvy

Advertising Agency: Ogilvy, San José, Costa Rica

Amnesty International: "The Tortured Signature"

Advertising Agency: Hjaltelin Stahl, Copenhagen, Denmark

Kseg "The Message Can Wait"

Ad Campaign for “Yellow May”, the month dedicated to traffic accidents prevention.

Client: Kseg

Tbilisi Zoo "Preserve At Any Cost. Toghether we can shape the future"

Client: Tbilisi Zoo

Preserve At Any Cost
Toghether we can shape the future.

Amnesty International "electricslaves.org"

Electric car batteries consume the lives of those who slave in cobalt mines.

+PEACE "The Leaders of Tomorrow"

Leaders of Today are making decisions for the future without being in touch with reality and listening to the youth.

Surfrider Foundation "Microplastics kill the ocean"

Microplastics are omnipresent in our daily lives, particularly in cosmetic and household products.

How Firefighters Can Detect Cancer Early and Save Their Lives

Firefighters are heroes who risk their lives every day to protect people and property from fires.

Amnesty International: Righting Wrongs

Advertising Agency: Colenso BBDO, Auckland, New Zealand

ADMD - change your stand

Must you be put in this position to change your stand on euthanasia?

Pink Ribbon: The Pink Bra

Category

Brand

Similar content