Pink Ribbon: The Pink Bra

Innovative, effective, creative marketing campaign that created a bra to help underprivileged women in Pakistan detect breast cancer early.

The Pink Bra turns the everyday action of slipping money inside the bra into a breast cancer self-examination exercise.

Credits:
Executive Creative Director: Cristiano Tonnarelli
Creative Team: Jaison Ben, Usman Saleemi
Account Manager: Tiya Fazelbhoy

Brand

Pink Ribbon

Media

Direct Marketing

Country

United Arab Emirates

By adRuby, 11 May, 2016

Add new comment
28 views

Pink Ribbon: Check it before it's removed

Advertising Agency: DDB, Berlin, Germany

UNICEF: Making the invisible visible

Advertising Agency: All Channels | Advertising, Sofia, Bulgaria

Antena 1: missing the red component from the screen's RGB colours!

The BAD News

Royal Life Saving: Sinker - Dont Drink And Sink

1. Pro Surfer Ellie-Jean Coffey stars in a hot new drinks ad for Sinker and gets a rude shock.

FATH: Donate lifetime

Donate lifetime.
Become an organ donor.

Advertising Agency: DDB, Buenos Aires, Argentina

Handicap International - Humanity and Inclusion Lifeline

Advertising Agency: Cossette, Canada

Advertiser: Humanity & Inclusion (Handicap International)

IFAW: "Attack one and you will destroy it all" by Publicis Conseil

Attack one and you will destroy it all

Preserve biodiversity
donate on www.ifaw.org

Entourage "Give a helping hand with our app."

Give a helping hand with our app.

Zain "Meet the face behind the faces"

PROBLEM:

Unicef "War on Disease"

Children have the power to change the world, yet millions every year do not even reach the age of five.

Ceylon Today "Don't Be Shelfish"

Phoenix Ogilvy received a brief on the current situation of panic buying and put out a public interest campaign

The Book of Man "Sound the Excuse"

The fact that Zoom (and its clones) cause fatigue is not an invention, it is a reality. For this reaso

Dove "The Non-tradable Bond"

Most men think about the missed work opportunities if they take paternity leave, and choose to not take the leave.

Red Cross: "We answer"

Advertising Agency: Big House Communications

Amnesty International’s Letter Writing Marathon ads

Amnesty International’s Letter Writing Marathon is celebrated each year during December.

Earth to end like this

It doesn’t have to end like this.

Advertising Agency: DDB, Toronto, Canada

We are one. Act now. Support WWF

Arctic animals are in danger.

Buy food - help the homeless

"Food can’t be used to buy booze! Buy food – help the homeless!"

Doctors Without Borders: AnnSophie and Jonas

Client: Doctors Without Borders

Advertising Agency: Kommunikationsbureauet København, Copenhagen, Denmark

Federal Office of Public Health Switzerland: The decision

Campaign by the Federal Office of Public Health in Switzerland to get people to decide about organ donation.

Pink Ribbon: The Pink Bra

Category

Brand

Similar content